Up and Running

SEPTEMBER 22, 2016

They assume it either requires a costly partnership with an outside agency or an expensive internal hire (or perhaps that it’s something only big companies with national clientele would truly benefit from). But in reality, any company of any size can reap the many rewards of establishing a PR presence. Setting the record straight.

PR 60

PR Social Media Public Relations Hosting 60

The Next Web

JANUARY 27, 2014

We’ve read too many stories of startups who aimed ridiculously high, and all the preparations, time and effort in the PR and marketing went to waste. 5) Hiring for the project. These would be the building blocks of our outreach strategy – asking for reviews and mentions, and where to send the big PR release when the time came.

Campaign 142

Campaign Technical Review Social Media PR 142

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. And inviting to the booth/dinner/private demo. Demo’s are the heart of the booth.

Silicon Valley 134

Silicon Valley RSS California Customer Development 134

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. One of my favorite episodes who should be your first hire, what's your funding plan, Dr. Lisa Cravin shares her top advice from building spotlight oral. You know, I don't have to hire anybody anymore.

Artificial Inteligence 88

Artificial Inteligence Marketing Cofounder SMS 88

Both Sides of the Table

APRIL 4, 2011

Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many people would we need to hire? I got him talking about this on This Week in VC including a quick demo of his dashboard - I think I'll shoot a separate sequence with just a walk-through of their analytics.

Metrics 346

Metrics Startup Acquisition SEM 346

Duct Tape Marketing

MARCH 15, 2021

Once a quarter at a minimum (and with every new hire that joins the company) conduct an all-hands brand meeting. Benefits of your products and services – demo them and present them just like you would to a customer. Key marketing metrics – sales generated, leads generated, referrals generated, PR generated, social media growth.

Marketing 99

Marketing Lead Generation Campaign PR 99

Duct Tape Marketing

DECEMBER 7, 2022

We don't hire and work with people that we don't think we can, you know, can trust with our data or our business. It might not be exactly what we want to do with our brand, but the sort of like a B2B equivalent is you often see a demo of a product, right? So you know, that may not, that's a little catchy.

Marketing 78

Marketing Audience B2B Framework 78

Steve Blank

APRIL 5, 2017

Do you want them to download a demo, schedule a sales call, visit a physical store location or a website, download an app, click for more information, give you their email address, etc.? Founders ask me all the time whether they should hire a PR agency. Once you get your audience to read your message, then what?

Marketing 315

Marketing Audience Technical Review PR 315

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. Have a loud product demo; give away pieces of candy; hire a masseuse and offer free back rubs.

Silicon Valley 199

Silicon Valley RSS California Customer Development 199

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Steve Blank

AUGUST 27, 2009

Engineering focuses on building the product; it designs the product, specifies the first release and hires a staff to build the product. Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency.

Silicon Valley 268

Silicon Valley Product Startup Product Development 268

ConversionXL

OCTOBER 25, 2018

Visitors request demos. Don’t expect an outside agency to sacrifice more leads for better leads if they’re hired and fired on quantity. The familiar proverb applies: “No-one ever got fired for hiring IBM.”. How to hire a demand generation specialist. When you hire for a demand gen role, hire a systemic thinker.

Demand 132

Demand Vertical Campaign Channel 132

YoungUpstarts

JULY 1, 2015

This can be anything from requests for demos, downloading of white papers, meeting requests and so on. Finally, successfully inbound marketing is predicated on three steps: a) Hire right people and measure them right. Here, we’re told to hire DARC employees, ie. b) Pick right PR agency. Managing Inbound Marketing.

Software Review 100

Software Review Marketing Social Media B2B 100

VC Cafe

MARCH 15, 2016

A data sample from Redpoint Ventures shows, that most high growth SaaS start-ups hire their first VP of Sales in their third year since founding. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. Fear not – persistence will pay off! Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

This is going to be BIG.

AUGUST 18, 2016

That's the kind of pace a startup needs to be on--except that most startups treat their PR as if all you need to do is to launch your message at a debate and cross your fingers after that. They come up with a narrative, figure out who they want to get it in front of, and work like all hell every single minute to get it out there.

Campaign 60

Campaign PR Startup Video 60

www.paulgraham.com

OCTOBER 23, 2010

One of the best tricks I learned during our startup was a rule for deciding who to hire. And when businesspeople try to hire hackers, they cant tell which ones are good.Even other hackers have a hard time doing that. When we got real funding nearthe end of 1996, we hired a great CFO, who fixed everything retroactively.

Startup 105

Startup Cofounder Software Stock 105

This is going to be BIG.

JULY 30, 2012

A number of VC firms have hired specialists in the area of recruiting. Others have partners with expertise in PR. Firms have networks of advisors, too--with particular expertise in your area. Interacting with a venture firm these days can feel like ordering from Seamless. It's happening on their side, too.

PR 109

PR Incubator Early Stage Lean 109

techcrunch.com

OCTOBER 23, 2010

Inevitably, the excuses begin: I need to hire people to build the product. In later posts I’m going to get into more detail on specific topics like hiring, raising money, what types of ideas have the potential to get big, finding your founders, and the like. In my neck of the woods programmers are hired guns at first year in college.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Duct Tape Marketing

JULY 12, 2018

Andrew Warner: You know I wasn’t paying attention to it much for a long time, but what I did notice was that my email open rates were not increasing, and so I’m the kind of guy who wants to take action on stuff, so I hired a great copywriter, and she did fantastic work. I’m so proud of the work that she and I did together.

San Diego 38

San Diego Email Channel Small Business 38

blog.expensify.com

APRIL 24, 2012

Update: The end is near, Expensify is hiring a.NET programmer! As you might know, we’re hiring the best programmers in the world. If you are a startup looking to hire really excellent people, take notice of.NET on a resume, and ask why it’s there. Expensify Blog. Expense Reports That Don't Suck. Sjoerd Franken.

Java 107

Java PHP Software Review Coder 107

sivers.org

JUNE 25, 2010

Derek Sivers about me blog books email list contact How to hire a programmer to make your ideas happen 2010-06-19 Do you have an idea for a website, online business, or application, but need a programmer to turn that idea into reality? Say, “We are hiring a developer to create only the beginning of an application. Hire one from each.

CTO Hire 84

CTO Hire Hiring Software Review Technical Review 84

crowdSPRING Blog

AUGUST 31, 2012

The above video shows a normal guy who pretends to be a celebrity by hiring a few bodyguards and a camera crew, and walking around Times Square. All You Have to Do Is Ask: How to Hire Smart People Everywhere – [link]. All You Have to Do Is Ask: How to Hire Smart People Everywhere – [link]. Apparently, very little.

Social Media 91

Social Media Small Business Design Technical Review 91