Design Differentiation Software Review Vertical 
VC Cafe
MARCH 1, 2024
New enterprise resource planning software (ERPs) – new startups that build software that helps businesses run. AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing.
ConversionXL
OCTOBER 4, 2022
Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Perform a competitive analysis to determine how you’ll differentiate.
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David Teten
APRIL 1, 2021
This typically includes: Relationships with relevant service providers in your vertical, often with pre-negotiated discounts: coaches, lawyers, accountants, common software vendors, consultants. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. AskAnything.VC
Both Sides of the Table
MARCH 5, 2010
This was in large part due to the marketing efforts of Jason that created a great top end of the funnel (100+ companies applied) and the herculean efforts of Tyler Crowley who spent days going through all of the submissions and serving up 5 very interesting companies. The second event was in Boulder. I first met the team at TechCrunch50.
ConversionXL
JUNE 30, 2019
Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. Often, the layout is something their web designer came up without doing a thorough analysis or testing. (In
ConversionXL
APRIL 18, 2019
The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. passive intent) for other information like maps, trail reviews, and photos. For example, “portable phone charger reviews” is pretty straightforward.
ConversionXL
MAY 11, 2017
Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. Reviewing a competitor’s online presence helps me understand how to differentiate my client.
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