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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership.

Audience 139
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How Your Customers Actually Read Your Emails

ConversionXL

Have you ever thought about how your customers actually read your emails? Do headings in emails matter? By considering questions like these and really investigating how customers actually read emails we naturally put ourselves in a better place to write emails that convert. As in, how they approach them… mentally?

Email 114
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Building new revenue streams in an untapped channel, like content marketing or email marketing. Design a marketing growth strategy that increases market share and revenue. New channels.

Marketing 115
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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

The best part is that they’re more conversational and far more accessible than email support. Hyper-personalization can vary from calling a customer by their name to suggesting new products and services based on their previous interaction with your brand. What about AI chatbots? In eCommerce , it is exemplified by Amazon.

Customer 154
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10 Ways to Add Value to Your “Thank You” Page

ConversionXL

If you’ve ignored the design and content of your “thank you” page, you’re neglecting: Recent purchasers. While a thank you message may be easier to implement (it’s one less page to design), it has drawbacks: Users are left on a conversion page that’s stripped of navigation and calls to action. Say “thank you.”. Make it feel human.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. What do their email campaigns look like?

eCommerce 129