Design Metrics Product Product Name 
ConversionXL
AUGUST 5, 2013
While so many landing page optimization efforts go toward better structure , copy , design or call to action - it’s often the missing scent that’s the culprit. Same girl, same design, same call to action look, same copy. Ad design (or email design etc) needs to match landing page design. They match!
ConversionXL
APRIL 23, 2019
Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. Once the product is in the cart, then what? Think about it.
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ConversionXL
SEPTEMBER 20, 2016
Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Empathic design is one such technique, an underutilized facet of qualitative research. What is Empathic Design? They gravitate towards impulsive buys, usually towards expensive products.
Steve Blank
APRIL 9, 2009
The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.
ConversionXL
AUGUST 5, 2014
If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible. Button design.
ConversionXL
FEBRUARY 24, 2014
How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. Best Shopping Cart Design. When people add something to the cart on your product pages, what should happen? What Should Cart Add Look Like?
ConversionXL
JULY 29, 2020
Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.
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