ConversionXL

AUGUST 23, 2017

Kofi Senaya, Director of Product at Clearbridge Mobile , a Canadian-based mobile app development agency, argues that “mapping out the customer journey is an effective way to understand what turns a viewer into a long-term, loyal customer.” Metrics should be anchored in part to customer outcomes, not granular processes and practices.

Customer 130

Customer Channel Design Retention 130

Startup Lessons Learned

SEPTEMBER 1, 2008

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

This is going to be BIG.

FEBRUARY 26, 2010

VP of Business Development, DNAnexus - Palo Alto, California In the not too distant future, everything will be determined by your DNA--your job, what retro 50's decor you'll buy, how tightly you'll slick back your hair, whether or not you can date Uma Thurman.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. We actually had to develop it a little bit more, not only be able to explain it better. Marc has a background in online marketing, with a focus in SEO and SEM.

Programming 124

Programming Chile B2B B2C 124

Startup Lessons Learned

NOVEMBER 7, 2008

Oops - there went several precious weeks of development effort down the drain. Dont worry about selecting particularly good keywords, if youre new to SEM. And if you dont know who your customer is, perhaps some customer development is in order? Turns out, there was aboslutely no demand whatsoever for that particular product.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 15, 2008

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Labels: customer development , lean startup 8comments: Amy said.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

SEPTEMBER 15, 2008

The goal is to have split-testing be a continuous part of our development process, so much so that it is considered a completely routine part of developing a new feature. Focus on the output metrics of that part of the product, and you make the problem a lot more clear. This is not what I have in mind.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 2, 2008

After all, the worst kind of waste in software development is code to support a use case that never materializes. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you? Seth Godin: How often should you publish?

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) After that you’ve become a battle-hardened realist.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

SEPTEMBER 10, 2008

Lessons Learned by Eric Ries Wednesday, September 10, 2008 Smarticus — 10 things you could be doing to your code right now Smarticus — 10 things you could be doing to your code right now A great checklist of techniques and tools for making your development more agile, written from a Rail perspective.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). My background isnt metrics, but we came to it as a matter of practicality. 4) More posts about metrics, scaling, and online games.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. Dec-15: Developer (product team). This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. Google AdWords or SEM (expensive). 1x hipster working with both product and growth. Apr-15: Head of Marketing (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 12, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. No departments The Five Whys for Startups (for Harvard Business R.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 2, 2008

Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. The growth marketing approach to this problem would be to develop a series of experiments.

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. And our software allowed us to offer: tighter pick-up windows, better utilization of “uploader staff” and to launch new products & services that I won’t discuss because they’re in development now.

Startup 150

Startup Seed Money DC Software Review 150

Startup Lessons Learned

SEPTEMBER 2, 2008

Lessons Learned by Eric Ries Tuesday, September 2, 2008 On deployment My favorite question to ask a software development team is "how do you do a release." Usually, whatever is used as a development cycle. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? How fast do they iterate?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 30, 2008

When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. Labels: product development 15comments: mukund said. What made them exceptional?

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 14, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Joel said it: "Top notch development teams dont torture their programmers."

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Only much later did I realize that this was an application of customer development to online marketing.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 10, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. So what makes a good Growth Manager?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. So what makes a good Growth Manager?

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 10, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Startup Lessons Learned

SEPTEMBER 16, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 6, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

This is going to be BIG.

JULY 26, 2011

Show that you know how to target, acquire, and profitably build up a subscription customer base, all while tracking the right metrics, and *boom* you're hired. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

Startup Lessons Learned

SEPTEMBER 8, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

SEPTEMBER 2, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) Therefore we developed a class to teach students how to think about all the parts of building a business, not just the product. Class 1 Jan 4 th Intro/Business Model/Customer Development.

Wiki 311

Wiki Lean Management Business Model 311

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Anyone who has been involved with creating web interfaces or developing a/b tests for existing pages knows what a wireframe is and how it’s used. What’s the implication here?

Small Business 79

Small Business SEM Social Media Mobile 79

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Sometimes, data tells you to build a feature that will take months to develop. Ideally, a test developer is part of prioritization discussions. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Don’t start there.

Analytics 127

Analytics Technical Review Software Review Framework 127

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! Clicks are also a simple measure that you can get from basic link tracking packages. End of story. That’s all “top of funnel” analysis that leaves you flying blind as a marketer. Or Likes – LIKES!

Technical Review 307

Technical Review Marketing SEM Campaign 307

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), The metrics you’ll be using. Read about smoke testing to save yourself (and your developers / engineers) a lot of grief.

Marketing 48

Marketing Distribution Retention eCommerce 48

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. So spend some time thinking about where to send your users when developing your SEO-focused pages. Why This Is Important: Many businesses forget that they have customers or users and are developing content for their community.

SEO 48

SEO Search Engineer Small Business 48