David Teten

APRIL 1, 2021

For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. Is the service scaleable? In-house, brand-name guru.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

APRIL 18, 2017

If leads come to you, then the sales call that follows is now about qualification. If you have to sell them the idea that they should do CRO and that they should hire you, there’s way more friction. My advice: referrals are great, but have another lead generation channel as well. Differentiation is hard.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

MAY 27, 2022

Marketing teams capitalize on this fact with lead generation campaigns. More than half allocate most of their budget to securing leads. The problem with lead generation is that, as Brian Gleeson notes , “we’ve mislabeled user actions like forms-fills as ‘leads.’”. And they put a lot of stock in them.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

JULY 26, 2023

Does it differentiate you from your competitors? (04:55): And so they go out and they hire a designer and they build one, and then they, they say to themselves, well, this doesn't do anything for us. There's like 20% of the people out there, uh, that are very into tracking and metrics and data. (09:24): Next one is core message.

Marketing 55

Marketing Artificial Inteligence Retention Audio 55

Duct Tape Marketing

JULY 6, 2022

8:56] Number four — building a steady flow of incoming leads. [10:34] 10:34] Number five — how to convert leads into customers. [12:12] 15:23] Number eight — generating referrals and building strategic partner relationships is essential. [16:25] In many cases is going to allow you to differentiate your business example.

SMS 89

SMS Retention Metrics Networking 89

Up and Running

MAY 23, 2016

If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. Step 3: Brand and differentiate yourself. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable. The business model.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

JULY 26, 2023

Does it differentiate you from your competitors? (04:55): And so they go out and they hire a designer and they build one, and then they, they say to themselves, well, this doesn't do anything for us. There's like 20% of the people out there, uh, that are very into tracking and metrics and data. (09:24): Next one is core message.

Marketing 43

Marketing Artificial Inteligence Retention Audio 43