Remove Differentiation Remove Hiring Remove Naming Remove Sales
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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Differentiation is about standing out from the noise and giving people a reason to choose you over others. Let me tell you why that is, and how you can differentiate. Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication.

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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 6- Hire an attorney and SEO expert Photo Credit: Priscilla Christine When establishing your business, there are several essential tips to keep in mind for long-term success. #6-

eCommerce 132
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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) If you don’t name something, then it doesn’t become real.”.

Naming 119
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. As an early-stage VC I love this phase. what your product & engineering thought they cared about and you adapt your offering.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. How false expertise leads us to hire the wrong people. Resumes are noisy: The name at the top may suggest gender and ethnicity. Mitigating the impact of false expertise on hiring.

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Journeymen, Mavericks & Superstars: Understanding Salespeople at Startups

Both Sides of the Table

Very few of them are started, in my experience, by sales people and very few early stage companies really understand sales. That’s why I started the Sales & Marketing Series and at one point I will do a bunch of posts on the sales methodology we developed at my first company called PUCCKA. More on that later.

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. No one had differentiated a startup job description from a large company job. Drive that demand into our sales channels. Educate our sales channel(s). All good news.

Startup 328