Up and Running
NOVEMBER 1, 2017
If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a product name, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.
Steve Blank
MARCH 15, 2017
I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.
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YoungUpstarts
JULY 17, 2013
Identify a Large Total Addressable Market. Many businesses don’t spend enough time thinking through the market that they potentially could address. What can I learn from adjacent markets that will help me? Can a competitor’s product name be easily substituted for my company’s brand?
ConversionXL
APRIL 18, 2019
And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].
crowdSPRING Blog
JULY 13, 2016
When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Who (statement of need or opportunity) , (Product name) is a (product category). Product name)(statement of primary differentiation).
YoungUpstarts
MAY 11, 2019
In this digital era, businesses mostly prefer online marketing over offline marketing. However, the trend for offline marketing is far from over. Catalogs were used as primary marketing tools a couple of years back. In professional catalog printing, the product name, number, description, price and all must be apt.
ConversionXL
JUNE 14, 2021
Every marketer knows these are important questions, but finding the answers can be a challenge. In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Step 1: Use customer interviews for an objective and qualitative view of the market.
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