Up and Running

MAY 23, 2016

Eric Ries, a Silicon Valley entrepreneur and author of The Lean Startup, popularized this strategy for web applications. I used a freelance web designer and I only created the core functions to create, send, and manage invoices. Step 3: Brand and differentiate yourself. Step 8: Track your metrics.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

JANUARY 27, 2009

What differentiates this model from "free serves paid" is that the free users dont need to consciously do anything special to be valuable. At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? Expo SF (May.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Like it's not about, you know, going viral and reaching masses. Because I like to think that the CMO is going to get invited to like, look at the financials and talk about profit and talk about, you know, metrics that, that makes sense.

Channel 64

Channel Acquisition Framework B2B 64

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Check out the innovative "Web Cam Mirror" feature, why is everyone not using this!].

Analytics 149

Analytics Marketing Audience Channel 149

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). It’s Episode 3 my little “ Loveline for startups.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

The Next Web

AUGUST 21, 2013

All consumer application creators need to focus on three core challenges: A differentiated product experience. Building a differentiated product experience. There are near limitless novel ways to leverage the data in Gmail, call history, web history, and more into a differentiated product experience.

Mobile 137

Mobile Design Differentiation Startup 137

The Next Web

MAY 5, 2013

On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Hacker” is more of a double entendre. What tools does a growth hacker use?

Marketing 165

Marketing Viral SEO Analytics 165

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Very hard to do, but it’s what differentiates great companies from good companies. That goes for you and for your company.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Cracking the Code

JANUARY 10, 2007

So, you can listen to music, watch videos, take pictures, look at pictures and slide shows, make calls, browse e-mails and calendar, send pictures, access Google map and weather information, and browse the web. To make it successful, Apple will need to upgrade the quality of its content and start differentiating mobile and home video content.

Software Review 48

Software Review Technical Review Video Europe 48

Cracking the Code

APRIL 13, 2007

The web has brought simplicity and transparency in a world of complexity and opacity, empowering a new generation of public software companies like Salesforce.com, NetSuite, Webex and WebSideStory who learned how to take advantage of it. And this human touch is necessary even if you have a free demo on available on the web.

Software Review 48

Software Review Internet Software Technical Review 48