Both Sides of the Table

APRIL 28, 2010

This week’s guest was David Travers from Rustic Canyon Partners. What I found strange about this funded was the fact that it was led by Summit Partners. Investors: Summit Partners (lead), Jeff Clavier, Aydin Senkut, Gary Vaynerchuk. It was an early example of the power of direct marketing and subscription services.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Duct Tape Marketing

NOVEMBER 17, 2022

John , so well, myself and my business partner Andrea. I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. We just need leads.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

YoungUpstarts

MAY 8, 2014

You can pour your heart and soul (and life savings) into a venture, do all your due diligence, toil 80- and 90-hour weeks, and just when you’re on the verge of a breakthrough, a dark horse competitor sweeps in and decimates your market share. Or a partner defects with your top client. Or a key vendor declares bankruptcy.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

A Smart Bear: Startups and Marketing for Geeks

JANUARY 25, 2010

Examples: Make a sale on the tradeshow floor. Ask potential customers 3 specific things (market research). I frequently get a few sales just from the presentation. The sales guy you see at the counter screws things up. Potential partners. Get at least 20 genuine prospects. Talk with 10 industry leaders.

Software Review 287

Software Review Sales Email Naming 287

YoungUpstarts

NOVEMBER 15, 2013

From startup through the last sale, the spirit of risk is the unexpected edge for every business. I frequently headr one of my business partners, Phil Turk, ask this odd question. The easiest way to avoid customer churn is by continuously reaching out and communicating; the sales process never ceases.

Florida 145

Florida Cofounder Tampa Technical Review 145

Both Sides of the Table

DECEMBER 25, 2011

A year ago I invested, along with Dana Settle at Greycroft Partners , in a startup company called Maker Studios. You can monetize via Google Ad Sales before you have enough revenue to build your own sales team. It was founded by Danny Zappin, Lisa Donovan & Ben Donovan. Sound familiar?

Silicon Valley 291

Silicon Valley Los Angeles Distribution Internet 291

YoungUpstarts

JUNE 11, 2018

You’re out shopping with some friends when you get a notification that there’s a sale at your favorite store, so you run on over there to score some great deals. In other words, this direct marketing strategy uses a smartphone’s (or other mobile device’s) location to alert the person who owns the device about an offer from a nearby business.

Small Business 189

Small Business Marketing Massachusetts SEO 189

Startup Professionals Musings

SEPTEMBER 7, 2013

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

mashable.com

JULY 18, 2012

This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. Result: sale was made. I worked for On2.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

www.usatoday.com

JULY 16, 2012

Find road-trip partners on Zimride. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Visit our Partners: USA WEEKEND. Find free office space at Loosecubes. USA TODAY Topics.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Startup Professionals Musings

FEBRUARY 14, 2016

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Steve Blank

SEPTEMBER 27, 2010

During the 1990’s large corporations had bought different software applications to automate each part of their enterprise – finance, customer support, manufacturing, sales, etc. The finance system didn’t talk to the sales system which didn’t know the manufacturing system even existed. Founder Too.

San Francisco 230

San Francisco Database Advisory Board Silicon Valley 230

Startup Professionals Musings

JANUARY 11, 2015

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

crowdSPRING Blog

FEBRUARY 11, 2019

Create a sales plan. Find partners or investors. You know a lot about marketing or finance or… whatever. For a consulting business, you’ll obviously want to track your sales and profits, but there’s so much more to think about before you can get there. Create a Sales Plan. Choose your niche.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

ConversionXL

FEBRUARY 12, 2015

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. I’m a polymath too. #2

Conversion 48

Conversion Analytics Software Review Hiring 48

Duct Tape Marketing

OCTOBER 27, 2017

You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Get more responses to direct mail. Texting can even give that old classic, direct marketing, a new spin. Read Messaging is the New Conversation for Marketing for starters. About the Author.

Marketing 50

Marketing Redemption Channel SMS 50

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The biggest deal I’ve ever done was a sale of a $100,000 website. I was still nervous because I hadn’t really invested that kind of money and negotiated a sale before, so I went to bed that night after I made the offer, wondering whether I was going to follow through with it. I saw them for sale and checked out the traffic statistics.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Duct Tape Marketing

JANUARY 20, 2022

In this episode, I talk with Mike about his latest marketing book, Get Different , where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. So I look for a partner early on now, and his name is Justin Wise.

Marketing 87

Marketing eCommerce Audio Networking 87

Rob Go

AUGUST 10, 2011

David is a partner at Rockfish Brand Ventures, the investment arm of Rockfish Interactive , a leading digital agency focused on brand and consumer marketing. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

ConversionXL

JULY 20, 2019

There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue. There are two primary types of emails that you should be concerned with in ecommerce: promotional (direct marketing) and transactional. a sale, an email), the more important context becomes. Not necessarily.

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

DECEMBER 30, 2015

There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? There are two primary types of emails that you should be concerned with in eCommerce: direct marketing and transactional. Discounts / Sales.

eCommerce 48

eCommerce Email Conversion Marketing 48

ConversionXL

JANUARY 26, 2017

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales. billion in sales.

Retention 48

Retention Email eCommerce Software Review 48

Duct Tape Marketing

DECEMBER 11, 2019

Mike Yan: We believe that messenger is a great way to actually drive business outcomes and to help you with marketing, with sales, with support, to help you convert better, and not just, “Hey this as something fun, that has this novelty, but doesn’t have any value.”

Marketing 40

Marketing SMS Channel Conversion 40

Up and Running

FEBRUARY 23, 2016

At the very least this will include: Your proximity to markets: Consider where you’re going to sell your products, or how you’re going to reach sales channels. If they’re hundreds of miles away, you’re going to struggle much more getting to market. To find out more about marketing your products, take a look at the U.S.

Colorado 60

Colorado Southern California Business Plan Oregon 60

Duct Tape Marketing

NOVEMBER 14, 2018

Transcript of How Human Connection Elevates Marketing written by John Jantsch read more at Duct Tape Marketing. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. So, Procter & Gamble and the big marketers can no longer buy their way to a new brand. Transcript.

Marketing 60

Marketing Artificial Inteligence Vesting Small Business 60

Occam's Razor

JULY 31, 2006

There is no other metric that will tell you less about your website than overall conversion rate (assuming you have more than $ 25,000 in sales on your website) but overall conversion rate is easy to measure so you should do it, I recommend using the definition above, and get it out of your system. # Then promptly forget about it.)

Analytics 115

Analytics Conversion PPC Metrics 115