Distribution Related Topics 
Genuine VC
APRIL 30, 2008
However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.
Genuine VC
APRIL 30, 2008
However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.
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Genuine VC
AUGUST 27, 2015
A stronger appreciation of the primary distribution method’s effectiveness. A deep understanding in a particular market landscape. A lesson from another portfolio company situation which “rhymed” that could extend to another situation. Or perhaps a simple recognition of the market need that others don’t see.
Genuine VC
DECEMBER 3, 2014
I can’t tell you how many pitch decks from local startups I’ve received over the past decade that barely even touch upon the key subject of distribution. HubSpot has trained everyone in the company incredibly well (not just future founders), and many will eventually move on to other roles and be oriented towards distribution first.
Genuine VC
MAY 20, 2013
People are accustomed to normal distributions, as they’re both intuitive and commonplace. Along many dimensions, the structure of venture capital is anything but normally distributed. And those winners aren’t normally distributed across firms and funds, so as an “asset class” VC performs poorly.
Genuine VC
SEPTEMBER 7, 2010
beer market is due to other forces like distribution laws and global consolidation, neither of which have much to do with the venture industry.) beer market is due to other forces like distribution laws and global consolidation, neither of which have much to do with the venture industry.). For example, much of the evolution of the U.S.
Genuine VC
JULY 19, 2010
But leveraged distribution via platforms (organic/paid search, social networks, mobile devices) and self-service monetization (ad networks, app stores, payments) is what has truly empowered startups to become real scalable businesses on very small amounts of initial capital.
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