Early Stage Related Topics 
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
Those higher costs make learning to write ads, manage campaigns, A/B test, and design landing pages a very expensive activity for an early stage, bootstrapping startup. On top of that, the cost has escalated tremendously over time. Each of those pieces merits its own book alone. Writing the ads is an extremely valuable skill set.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 16, 2014
” It doesn’t matter whether we’re talking about valuations , growth rates , retention rates , NPS scores, early-stage uncertainty , ratio of revenue to employee, CAC , cash-burn, LTV , gross margin, or selling your company.
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A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2012
Supposing this client is an early-stage startup — even if funded — the most likely event is that they stiff you! But “lost interest” and a premium doesn’t solve the biggest problem with these terms. The problem is: What if this company goes out of business in four years and doesn’t pay you at all ?
A Smart Bear: Startups and Marketing for Geeks
JUNE 4, 2013
It defines “progress” even in the ineffable mode that progress is achieved in the messiness that is early-stage startups, where it’s nigh-impossible to separate the paths of success and failure. I love the Lean Startup movement because it demands introspection and honors data.
A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
More cooks in the kitchen — at this very early stage — is not better, because design is not a field for the Wisdom of the Crowds. Fewer than 5 and you’re designing an idiosyncratic product, not much better than “building it for myself.”
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 21, 2011
Investors in early-stage startups need large potential returns to compensate for the fact that most of those investments will never return. This is the key, because Q — what an institutional investor would accept — is a well-understood system. So if that’s the same as P, we’re done.
A Smart Bear: Startups and Marketing for Geeks
MAY 1, 2012
Pivotability Nowadays everyone agrees that it’s both likely and healthy for an early-stage startup to be on the lookout for an intelligent pivot. They’re more worried about the problems which don’t naturally get corrected over time.
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