Both Sides of the Table

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. For early-stage consumer companies I would be careful not to market futures at all. While all your competitors are trying to copy your model, you’re already on to the next thing on your engineering team.

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How to Configure Your Startup Team

Both Sides of the Table

I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. Engineering is critical but it is not everything. Resist the temptation to build a group of “C Level” execs in an early stage business. And what your views / tips for early-stage startup teams are.

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How Boards Need to Evolve Over Time

Both Sides of the Table

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Brett was formerly SVP of the Marketing Cloud at Salesforce with an enormous organization of sales, marketing, implementation, sales engineers, etc.

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Journeymen, Mavericks & Superstars: Understanding Salespeople at Startups

Both Sides of the Table

Most technology startups seem to be founded by three types of people: product managers, engineers or biz dev types (MBAs and the like). Very few of them are started, in my experience, by sales people and very few early stage companies really understand sales. And in my experience Journeyman are not good in two scenarios.

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Further Thoughts on Startup Operations

Both Sides of the Table

I recently wrote a post about why I didn’t think early-stage startups should have COOs. Still, I’ll bet that functionally you divide areas of competence like sales & marketing, product, engineering, biz dev, etc. In summary, tons of early-stage M&A is driven by only one thing: CEO ego.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

As an early-stage VC I love this phase. what your product & engineering thought they cared about and you adapt your offering. While early-stage companies have all of their engineers working on product innovation, companies that want to scale realize that you also have to build systems to help with organizational scaling.

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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

There are very few people in Silicon Valley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries. 46:50 Engines of Growth. And there are very few people who so consistently exceed my expectations when I hear them speak. ” This week was no exception. 46:18 iOS Vs. Android.