Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced? Insight rules.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

FEBRUARY 25, 2013

and specialized PPC tools and email or other software. Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out. You have an external agency helping you with implementation and online support. You can start with something simple.

Analytics 142

Analytics DC Web Revenue 142

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Keep your objectives within reach by following the SMART framework: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

DECEMBER 2, 2015

Define your target metrics. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). So humility is crucial, but it also helps to have a framework. Read about WiderFunnel’s LIFT Model for a good heuristic framework. You can also use a variety of other frameworks.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Note: This framework is inspired by Wayne Chaneski’s ICE framework.). Investigate (e.g.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Awesome, right? #3. Now it's time for acquisition.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

MARCH 20, 2015

Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies. ecommerce site) – the order in which the search results are presented is typically far more important than the search itself. How to connect customers to experiences: Decision rules as a framework. if [this] then [that].

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. The Problem. All visits. Total revenue. Avg page views per visitors. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. The thing that will accelerate your career is knowing the frameworks, developing a structured thinking capability, because they scale and can be applied in many different scenarios. Custom frameworks.

Analytics 68

Analytics Web Marketing Framework 68

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Related to eCommerce or Design (3.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. For example you'll configure goals and ecommerce tracking in Yahoo! Mongoose Metrics ~ ifbyphone.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. " Kisses. Angels singing! Time on Site!

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

MAY 17, 2017

That’s why I was so excited about the optimization process, which looks something like this… Which looks a lot like the growth process … These structured frameworks can be applied to literally every type of marketing I’ve ever experimented with. It brings them all together. 80/20 this, 80/20 that. Copywriting.

Analytics 128

Analytics PPC eCommerce Conversion 128