Occam's Razor

FEBRUARY 25, 2013

What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people? It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). Isn't it amazing?

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Don't jump. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you have an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

JULY 19, 2013

According to Forrester Research, the estimated total of annual abandoned shopping cart revenue will reach $31 Billion dollars. Offer a Loyalty Program To Cart Abandoners . According to Forrester Research, loyalty program members also spend an average of up to 13% more and increase shopper annual visits up to 20%.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

JUNE 16, 2016

Not just because some of those case studies are just bad and don’t give you applicable insights into how to do testing, but they’re also not put in the context of all the other tests that the testing program ran. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. total revenue / total spend). For example, this ecommerce example image from Mailchimp shows that the links and image at the top of the page attract the most heat: . Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

DECEMBER 2, 2015

But if you have enough traffic, you should use both types of tests to maximize the output of your optimization program. If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign. for Control. Men vs. women.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

SEPTEMBER 29, 2009

I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. For example if I were in-charge of campaigns for OfficeMax , I would measure ecommerce conversions but that's just a sideshow for these types of campaigns.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). " In April 2009!!

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 20, 2015

Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies. ecommerce site) – the order in which the search results are presented is typically far more important than the search itself. If you’re running a global testing program, consider using like behavioral markets (e.g. hippo bandit ?

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

JUNE 6, 2007

The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. 100% of the revenue generated from the amazon affiliate program will also be donated. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. The more you know about your customers and market, the more effectively you can run your business.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

APRIL 14, 2016

Given speed’s prominence, it’s no wonder that Capital One’s ecommerce platform Spark Pay identified “loading time” as the number one thing we can learn from the ecommerce giants: It may not be the most glamorous facet of selling online, but it’s clearly one of the most important. Attention and desire speak to the heart.

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Pick the area with the most amount of revenue or cost, use data and digital savvy to improve revenue even more or reduce cost a lot. chapter 5 specifically provides advice on B2B and non-ecommerce websites). Say, email marketing.

Analytics 131

Analytics Marketing Campaign Metrics 131

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. My program cost between $5,000 and $10,000 and I turned away more people than I accepted. Thus began my love affair with banner advertising.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. But for your PPC campaigns?

Analytics 145

Analytics Metrics API Web 145

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. 10K / 1M = 1%. Measure experience.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. For example you'll configure goals and ecommerce tracking in Yahoo! and Google provide world class web analytics tools for free.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

APRIL 23, 2012

Revenue vs. Economic Value. Ecommerce/lead gen type websites are typically incessantly focused on one-night stands. " That is a reflection of a deep obsession on Revenue. When your KPI is revenue, you are focused on trying to get as many single-session conversions as possible. That was 7 dates.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. ” It was an aha moment… optimize for more revenue , not more conversions. Shortly after I was hired, we started working on CXL Institute , an optimization and growth training program. It brings them all together. Copywriting.

Analytics 128

Analytics PPC eCommerce Conversion 128