ConversionXL

DECEMBER 13, 2022

But if you have enough traffic, you should use both types of tests in your optimization program. Customizing the template can account for them and optimize your optimization program. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 for Control.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

MARCH 23, 2017

Retargeting is often cheaper than generating first-time visitors from traffic sources like PPC on Google Adwords and Bing, so if we can drive a large number of affordable visits from Facebook ads and then retarget those users again with Facebook ads, we can reach a broader audience of potential buyers with our given campaign budget.

Sales 48

Sales eCommerce Campaign Audience 48

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Build A Great Web Experimentation & Testing Program. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. How Do I Measure Success?

Analytics 124

Analytics Metrics SEM Web 124

Up and Running

JULY 7, 2020

When starting your eCommerce , product-based business there are many budgetary factors you need to consider. commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) 2-Steps to start your eCommerce fulfillment and shipping budget. Calculating monthly costs of running your eCommerce fulfillment center.

eCommerce 99

eCommerce Cost Forecast Operations 99

Occam's Razor

OCTOBER 31, 2011

Go to any report in Google Analytics and switch to a Goal tab or the Ecommerce tab. The conversion rate between our two main PPC keywords is 1.33% and 1.94%. Twitter sends 5,546 Visits and has (on a non-ecommerce website) a Goal Conversion Rate of 5.27%. Stats calculator for Google Analytics. Go get traffic! Pie Charts Are Evil.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Don't jump. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

FEBRUARY 25, 2013

After being an actual analyst for a while, I'm now managing the Google Analytics Certified Partner program, and I now realize that it wasn't just me, our entire INDUSTRY is affected by this issue. and specialized PPC tools and email or other software. You can start with something simple. You'll find that in this tab.

Analytics 142

Analytics DC Revenue Web 142

Duct Tape Marketing

MAY 4, 2016

If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals. Ambassador – Online referral program, starts at $200/mo. How to Build a Referral Program into Your Online Business.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you have an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

JULY 19, 2013

Offer a Loyalty Program To Cart Abandoners . According to Forrester Research, loyalty program members also spend an average of up to 13% more and increase shopper annual visits up to 20%. This article on Guildquality demonstrates just how deep Zappos focus on customer satisfaction really goes. On site, this improved sales by 23%.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

JUNE 16, 2016

Not just because some of those case studies are just bad and don’t give you applicable insights into how to do testing, but they’re also not put in the context of all the other tests that the testing program ran. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. For example, this ecommerce example image from Mailchimp shows that the links and image at the top of the page attract the most heat: . Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). A common mistake in this case is to simply focus on one outcome. This methodology can be applied to any business.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

DECEMBER 2, 2015

But if you have enough traffic, you should use both types of tests to maximize the output of your optimization program. Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). " In April 2009!!

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 20, 2015

Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies. ecommerce site) – the order in which the search results are presented is typically far more important than the search itself. If you’re running a global testing program, consider using like behavioral markets (e.g.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

APRIL 14, 2016

Given speed’s prominence, it’s no wonder that Capital One’s ecommerce platform Spark Pay identified “loading time” as the number one thing we can learn from the ecommerce giants: It may not be the most glamorous facet of selling online, but it’s clearly one of the most important. Attention and desire speak to the heart.

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

JUNE 6, 2007

The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. 100% of the revenue generated from the amazon affiliate program will also be donated. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. Learn how to reduce cart abandonment. Cost per click (CPC). Monitor CPC to assess ad ROI.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 16, 2017

For instance, it’s not uncommon for your Google Analytics ecommerce data to be slightly different than that of your ecommerce software. Is PPC data showing in Google Analytics? Missing eCommerce category. Quotation marks not escaped or ansi characters not encoded in eCommerce category or item names. 95%+ similar).

Analytics 132

Analytics eCommerce Metrics Campaign 132

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. My program cost between $5,000 and $10,000 and I turned away more people than I accepted.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. You are welcome to consider my book Web Analytics 2.0

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. But for your PPC campaigns?

Analytics 145

Analytics Metrics API Web 145

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. David Nye: How to Manage a Large-Scale Testing Program. Needed investment in a “Test and Learn” program. Measure the health of your program.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. For example you'll configure goals and ecommerce tracking in Yahoo! and Google provide world class web analytics tools for free.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

APRIL 23, 2012

Ecommerce/lead gen type websites are typically incessantly focused on one-night stands. " You've worked on a robust search engine optimization and pay per click programs to steadily grow your search traffic. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. Of course, there’s Drew’s intended ecommerce application, but I’m willing to bet the same concept can be applied to a lot of different types of marketing, not just content. It brings them all together. 80/20 this, 80/20 that.

Analytics 128

Analytics PPC eCommerce Conversion 128