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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost?

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Critical Tools For Amazon Sellers

The Startup Magazine

To become a successful seller on Amazon, you have to excel in different ecommerce business elements. To start, you should be looking for a comprehensive set of ecommerce business tools that help you weed through the myriad of opportunities for researching, launching, and operating a new Amazon business. What to Look For.

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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. The value of car sales through their retargeting was 98% higher than the offline average. Okay enough with eCommerce stores for now.

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Twitter Link Roundup #199 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets - crowdspring.co/GNk8Aa. Sales Efficiency Benchmarks for SaaS Startups – crowdspring.co/1admuzC. Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets – crowdspring.co/GNk8Aa. Let customers smell more, and you’ll sell more - crowdspring.co/1bHjVfO.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Wired refers to these as “hordes of linked machines controlled by rogue software.” Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

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How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales

Duct Tape Marketing

How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales written by Guest Post read more at Duct Tape Marketing. Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. While conversion (i.e.,

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A/B testing alternatives for low-traffic websites

ConversionXL

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Sales funnels (essential for websites offering demo calls or free trials to identify friction points). However, having user-friendly navigation is crucial for more complex websites ( often applicable to ecommerce ).