ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

SEPTEMBER 1, 2020

A typical ecommerce growth formula looks like this: T x CR x AOV = G. But an increase in traffic doesn’t necessarily mean an increase in sales, profits, or customer loyalty. . Because customer behavior changes over time , ecommerce companies need to understand that customers—and their data—aren’t static. Not many are doing it.

Customer 132

Customer SMS Retention Acquisition 132

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. million in revenue three years later is, “So effing what?”

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. This post gives you a data-backed approach to win more repeat sales. The most telling cohort, perhaps, is which promotion locked in the sale. By month of first order.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

AUGUST 16, 2021

Earning the first sale from a customer is always considered the hardest. In highly competitive retail industries where sales are rather quick and impulsive, many businesses struggle to gain traction with new customers. In eCommerce , it is exemplified by Amazon. Plus, it helps you grow your revenue on multiple fronts.

Customer 154

Customer Churn Rate Software Review eCommerce 154

Hearpreneur

DECEMBER 28, 2022

I can create a simple landing page or even an eCommerce store that is already built and I just have to fill in the details. 20- Client retention. In the next year, I will be pivoting my business to focus more on client retention. 22- Customer retention. Thanks to Kristina Owen, Fitdogster ! #20-

Social Media 122

Social Media Entrepreneur Retention Finance 122

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

Hearpreneur

JANUARY 19, 2022

After having to reduce and rethink our strategy during COVID, we observed that our community and sales have skyrocketed. Especially during challenging times, retention is significantly more crucial than acquisition. 6- Stepped up eCommerce. Due to that, we decided to widen our client base to increase our revenue.

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

ConversionXL

JULY 28, 2021

For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. For example, if you run an ecommerce store, you might decide to set up an error event after begin_checkout to see what users do when they face an error. Events that Google recommends you set up based on your industry. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ReadWriteStart

JANUARY 10, 2020

Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. Loading new arrivals and popular merchandise create a sales-driven approach. A few among the others are: To draw more sales via promoting your brand’s merchandise and products.

Startup 78

Startup eCommerce B2C Metrics 78

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. These are cornerstone tactics when growing an ecommerce business , and countless entrepreneurs have built thriving, profitable businesses using these tools alone.

eCommerce 60

eCommerce Mobile Developer Retention 60

YoungUpstarts

APRIL 19, 2017

It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you. In e-commerce, retaining customers is essential to the survival of your business.

Software Review 133

Software Review Technical Review Retention Channel 133

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Hearpreneur

JANUARY 3, 2021

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. 3- Double our revenue. It’s a big goal, especially because our original goal for Anvil was 2in2, meaning double our 2019 revenue in 2021, but COVID delayed that target.

Entrepreneur 154

Entrepreneur Wiki Jordan LLC 154

ConversionXL

SEPTEMBER 10, 2018

They can be everywhere—between departments, such as the marketing and sales department, or within departments. The sales team may focus on closing sales. Whether it’s their lead-to-sale close rate, their lifetime value, or any other important number, knowing each makes a huge difference for business growth.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This simply means revenues through recommendations / total revenues.

Conversion 48

Conversion Product Technical Review Widget 48

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 115

Technical Review Cap Table Acquisition Startup 115

ConversionXL

AUGUST 1, 2019

There might be several scenarios where real experiments are not possible: sometimes management may be unwilling to risk short-term revenue losses by assigning sales to random customers. a sales team earning commission-based bonuses may rebel against the randomization of leads. lead-to-customer conversion rate, retention, etc.).

Analytics 118

Analytics Non-Compete HTML Conversion 118

ConversionXL

APRIL 18, 2017

If leads come to you, then the sales call that follows is now about qualification. When taking on a potential client, ask yourself, “If we improve their sales by 1%, what does that mean to their business?” But if your company does $1B a year in annual sales, you’re going to achieve a crazy ROI with only a 1% increase.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

OCTOBER 13, 2015

Average Revenue Per Customer. How does retention differ among different acquisition channels? Customers that converted in the last year that had a sales cycle of less than x weeks. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. Total Customers.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

FEBRUARY 27, 2019

Or you may send out sales emails to increase revenue. There are tons of emails you can send your prospects and customers, but three critical emails relate to onboarding , sales, and transactions. Sales emails. Step 1: Define your goals for email. You won’t have the same goal for every email. Onboarding emails.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

MARCH 29, 2017

Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc. For example, in a year, do you think you can increase your retention by 30%? via Ecommerce Growth Masterclass). Note: Drew suggests starting with the retention goal first.). before continuing.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. Conversion is expanding beyond just the core user experience.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

JANUARY 26, 2017

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. And that is where carefully crafted post-purchase emails come in.

Retention 48

Retention Email eCommerce Software Review 48

Both Sides of the Table

JUNE 13, 2018

If your teaser deck was 8–12 pages it would likely include: team market problem why your solution solves this problem progress to date (funding, team, customers, revenue if significant) TAM (market sizing / why this will be valuable) Your “meeting deck” should just be an expansion of what was in your teaser deck. whether they invest or not.

Portfolio 261

Portfolio IP Later Stage Email 261

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 20, 2016

There are various ways to measure the above outcomes, and there are varying levels of correlation with revenue, retention, and whatever, but they’re all generally good signs. For the sake of simplicity, and because we’re seeking to optimize websites, let’s measure revenue and conversion increases as a proxy for “liking,” deal?

Revenue 48

Revenue Social Media Retention Metrics 48

ConversionXL

NOVEMBER 15, 2016

Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Could be wasting sales and customer success time if not).

Conversion 48

Conversion Churn Rate Retention Metrics 48

VC Cafe

NOVEMBER 2, 2019

In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. Example of Baremetrics revenue per user benchmarks. eCommerce is different than free consumer apps, games are on a league of their own, etc. Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Duct Tape Marketing

JUNE 15, 2022

John Jantsch (10:44): Hey, eCommerce brands, did you know, there's an automated marketing platform. You need to connect with customers on a human level, make boatloads of sales and grow with Gusto. That's 100% designed for your online business. I think there's lots of ways to skin a cat. Now there's Patreon. That separate show.

Audio 64

Audio SMS Technical Review Advertising 64

ConversionXL

FEBRUARY 25, 2016

Bunting worked with At Home In The Country to add personalized product recommendations to their site, which resulted in a… 13% increase in revenue. Note that many of the recommendations include sales / promotions in red font to capture more attention. million in sales pipeline influenced. increase in conversions.

Web 48

Web Software Review Jordan Technical Review 48

ConversionXL

JULY 1, 2014

If you want to start a loyalty program to improve customer retention , survey frequent buyers. Afraid: Works in my country: Works for me: Failed before, what’s different: While Noah didn’t disclose the exact lift in conversions or revenue this process brought about, he did say it “literally changed the product overnight.”.

Customer 76

Customer Design Software Review Lead Generation 76

Steve Blank

APRIL 1, 2020

Your revenue plans are no longer valid. What’s your monthly cash burn at your new low revenue level? Sales pipeline/forecast. The CEO should dial through as many of the largest existing customers to get a firsthand understanding of the magnitude of any revenue shortfall. The ripple effects won’t be obvious at first.

South Korea 333

South Korea Salary Business Model China 333