Tue.Feb 23, 2016

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Inside Mattermark’s Ubiquitous Newsletter: Principles and Process

View from Seed

You probably know them well. If you’re not already subscribed to a number of them yourself, you’ve seen pop-up messages—on any number of sites—that urge, beg, plead with you to sign up to receive them regularly. Not every company uses them the right way, but those that do reap incredible rewards from their creations—even if the payoff isn’t direct or immediate.

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Darwinian company growth doesn’t always select the best companies

A Smart Bear: Startups and Marketing for Geeks

“Survival of the fittest” is not the same thing as “survival of the best,” though not apparent at first glance. “Fittest” means “most able to become a grandparent.” Sound weird? You might “fittest” means “most able to create offspring,” but that’s not true if the offspring themselves are unable to continue the process of reproduction. A horse mated with a donkey creates a mule which is sterile; the parents in this case cannot become grandparents, and thus is an evolutionary dead-end.

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The Mission Model Canvas – An Adapted Business Model Canvas for Mission-Driven Organizations

Steve Blank

As we prepared for the new Hacking for Defense class at Stanford, we had to stop and ask ourselves: How do we use the Business Model Canvas if the primary goal is not to earn money, but to fulfill a mission? In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? Alexander Osterwalder and I think we have the answer – the new Mission Model Canvas.

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How To Sell Anything Step By Step

YoungUpstarts

Twenty-three percent of small business owners say that out of all the tasks involved in running their business, being a salesperson is their least favorite , making sales the least favorite task after bookkeeping, an eVoice survey found. Even professional sales representatives admit to sales anxiety, with 80 percent of new salespeople failing because of sales call reluctance , according to Shannon Goodson and George Dudley in The Psychology of Sales Call Reluctance.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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How to Start a Farm: Your Complete Guide to Success

Up and Running

Your day begins before the sun has even risen. You don your clothes and rain boots and set out into the crisp morning to feed the chickens and the cattle. It’s a clear morning and you feel good being outside, feeling frost crunch beneath your feet, watching the yard cat stretch and yawn lazily. Already you’ve got a slew of tasks running through your head.

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3 Tips For A Successful Career In Finance

YoungUpstarts

If you’re looking for a profession that is exciting and rewarding, embarking on a career in finance could be ideal for you. Whether you’re fresh out of university or you simply fancy a change of job, there is a lot to consider before landing yourself your dream role. So, what is the secret to a successful career in the finance industry? If you want to find out, keep reading: Make sure you’re suitably qualified.

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More Trending

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5 Tips For Creating An Engaging Blog

YoungUpstarts

by Emma Rosser of Publicize. For a startup leader, it can be tough to make waves in your industry and draw attention to a new endeavor. This challenge is all the more prominent this year, with the tech industry battle for VCs , amid fears that the startup bubble could be on the brink of collapse. Simply stating the usefulness of your product is not enough.

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If You Want To Be Successful, ‘This’ Is A Non-Negotiable

YFS Magazine

As an empowerment coach, I've worked with thousands of female entrepreneurs. Some have been successful, and others have allowed their entrepreneurial pursuits to fall by the
 wayside.

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How Technological Advances Can Help Your Business Succeed

YoungUpstarts

Think back to a time when businesses never had email, the Internet, or smartphones. Individual proprietors were at a disadvantage if they wanted to expand their business beyond their local community because marketing costs were prohibitively expensive. Even in the early 2000s, smartphones were not nearly as ubiquitous as they are today. Technological innovations have allowed business to become more efficient operations and have even enabled local businesses to expand their business globally.

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Unpacking creativity

The Equity Kicker

Most interesting jobs require creativity these days but the understanding of what makes people creative, or how they can be more creative, is limited. Understanding which behaviours correlate with creativity, and maybe enhance it, is one way to think about improving ourselves on this dimension and improving our ability to recognise and enhance creativity in others (important for recruiters and managers).

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Some Cool Tips For CRM And Marketing Integration

YoungUpstarts

Sales and marketing departments together are traditionally the core of every business determining its development, growth and financial performance; it is crucial to create a consistent communication and knowledge share between them. While the sales department is the first to adopt customer relationship management system (CRM) to ensure pipeline tracking, it doesn’t pull out all the stops of what can be done with CRM from a marketing perspective to get the most out of CRM and marketing automatio

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How To Eliminate Mental Blocks Holding You Back From Success

YFS Magazine

I am not saying money is the answer to happiness, because it’s not. Happiness is a choice. But if you're ready to thrive, and not just survive, it's time to free yourself of everything that holds you back.

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Give Your Business A Fresh Look For The New Year

YoungUpstarts

By Lea Schneider. First impressions in business are not just reflected in how you dress or handle yourself. They are also made by your physical environment. As a professional organizer who has worked with small business owners, I’ve learned that some of the people who are the very best at what they do are not necessarily the greatest at keeping their space clean.

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UT Austin Startup Atom Mines Wins Texas Energy Pitch Competition

SiliconHills

By LAURA LOREK Reporter with Silicon Hills News A new startup, Atom Mines won first place at the Texas Energy pitch competition at the University of Texas at Austin during UT Energy Week. The Austin-based startup, founded this year, is creating a more efficient type of light bulb that uses less energy and lasts longer. […] The post UT Austin Startup Atom Mines Wins Texas Energy Pitch Competition appeared first on SiliconHills.

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Facebook, Cookies, and Marketing: How To Prevent Your Small Business From Stagnation

crowdSPRING Blog

At some point, even the most successful businesses hit a wall. Sales plateau, the customer base stops growing, morale is low, and revenue is either flat or falling. The best companies – and the best entrepreneurs – find ways to overcome such stagnation. The challenge often isn’t in finding ways to quickly increase customers and revenue or to decrease costs.

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4 Practical Ways To Boost Employee Morale

YFS Magazine

Here are four techniques to increase employee morale and augment confidence in the workplace.

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Facebook, Cookies, and Marketing: How To Prevent Your Small Business From Stagnation

crowdSPRING Blog

At some point, even the most successful businesses hit a wall. Sales plateau, the customer base stops growing, morale is low, and revenue is either flat or falling. The best companies – and the best entrepreneurs – find ways to overcome such stagnation. The challenge often isn’t in finding ways to quickly increase customers and revenue or to decrease costs.

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Killer SaaS Pitch: the Video

Cracking the Code

25mn presentation of the "Killer SaaS Pitch" at the Accel "We Love SaaS" event in Paris in front of 200 entrepreneurs. Thanks to The Family for hosting us!

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Fresh from the SPRING: SAC

crowdSPRING Blog

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this Small Website project. Let us start the slow clap for SAC. Check out more great work on SAC ’s profile page. Nicely done, SAC, nicely done! Related posts: Fresh from the SPRING: 5IVE_STAR_CREATIVE. Fresh from the SPRING: Janisa.

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The Problem With Startup Porn

Bryce Dot VC

I found a box of old Playboy magazines buried in the woods behind my house. I couldn’t have been older than 10 or 11 years old at the time. I spent that afternoon flipping through the pages, discovering a whole new world of excitement, curiosity and wonder. Hours later, as I warmed my hands by the fire of these same magazines my mom set ablaze, I was left only with the images of naked ladies dancing in my heads.

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