Fauxmentum
Both Sides of the Table
JULY 1, 2015
__. faux·men·tum. fōˈmen(t)əm,fəˈmen(t)əm/. noun. when a technology startup, its investors or the market believe in robust growth rates writ large. “the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __.
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