Steve Blank
NOVEMBER 2, 2021
This article first appeared in West Point’s Modern War Institute. . We just completed the fourth week of our new national security class at Stanford – Technology, Innovation and Great Power Competition. Joe Felter , Raj Shah and I designed the class to cover how technology will shape all the elements of national power (America’s influence and footprint on the world stage).
Startup Professionals Musings
NOVEMBER 7, 2021
Some aspiring entrepreneurs are so desperate for funding, or naïve, that they ignore the obvious signs of scams and rip-offs on the Internet, praying for a windfall. One would think that with all the sad stories and tools published over the past twenty years, this problem would be behind us. But people are still begging for more technology or laws, often to protect them from themselves.
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The Startup Magazine
NOVEMBER 1, 2021
In a nutshell, affiliate marketing is a form of performance-based marketing. This is where a company will reward one or several affiliates for every customer or visitor brought by the affiliate’s own marketing efforts. When implementing an affiliate marketing strategy, to drive the best results, it will take hard work, time, and well-thought-out tactics.
ReadWriteStart
NOVEMBER 30, 2021
If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Harder still, some industries are dry, traditional, or “boring,” which are more challenging to market than industries with quirky, exciting, or visually striking products.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
Hearpreneur
NOVEMBER 10, 2021
The idea of exactly what your business is going to do usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made-up word you dream of one night and feel it has the right ring to it. Even still some people study foreign words for the perfect meaning behind their chosen business.
ConversionXL
NOVEMBER 24, 2021
79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of shoppers state that just one bad review has convinced them not to buy from a company. Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online.
Start Up Roar brings together the best content for start up professionals from the widest variety of industry thought leaders.
Startup Professionals Musings
NOVEMBER 1, 2021
Every entrepreneur and business owner I know has had more setbacks than they would like to admit, in this age of rapid change and constant surprises, like the current pandemic. Some are able to overcome every challenge, and come out ahead, while others are discouraged and lose ground with each one, ultimately leading to their business demise. Which category are you in?
The Startup Magazine
NOVEMBER 9, 2021
Merchants looking to reduce the impact chargebacks have on their business can benefit from reviewing their management of ‘friendly fraud.’ These types of chargebacks occur when a customer actually receives the goods or services they have purchased, but claims they didn’t. While it’s also important that merchants try to cut down on chargebacks from the other main causes, true fraud and merchant error, this is typically easier to accomplish.
Board Effect
NOVEMBER 24, 2021
It’s common for people to use the term nonprofit loosely without really understanding what it means, which leads to confusion about a 501(c)(3) vs. 501(c)(4), vs. 501(c)(6). The terms nonprofit and not-for-profit are umbrella terms for federal classifications of tax-exempt organizations. While 501(c)(3) is the most common nonprofit designation, the IRS lists 29 different tax-exempt organizations, each with its own set of rules.
Up and Running
NOVEMBER 29, 2021
The best leaders are known for being the best learners. Anyone can succeed if they prepare themselves to advance in their career. If you’re looking to develop yourself professionally, you’re already one step ahead. Here’s why professional growth matters and what opportunities you can examine moving forward. Why professional growth matters.
ConversionXL
NOVEMBER 10, 2021
Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors).
Hearpreneur
NOVEMBER 23, 2021
Business coaches are instrumental people in the start and growth of one’s business. Right from writing your story, attracting/retaining clients and the survival of your business. They can help sharpen your skills and take up a lot more roles. Many entrepreneurs attribute their success to the mere factor that they had a business coach guide them through the process.
Duct Tape Marketing
NOVEMBER 10, 2021
Cultivating The Lost Art Of Wonder In Your Life written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeffrey Davis. In this episode of the Duct Tape Marketing Podcast , I interview Jeffrey Davis. Jeffrey is an author, team culture consultant, educator, and CEO of Tracking Wonder Consultancy. For over 25 years, he’s inspired thousands of change-makers, leaders, and creatives to unlock their best ideas through the pursuit of curiosity, innovation, and wonder.
The Startup Magazine
NOVEMBER 26, 2021
As technology has grown and evolved around our society, communication has become easier and more accessible than ever. Unfortunately, even with the quick accessibility of most communication methods, sometimes communicating the right message isn’t so easy. Sometimes streamlining communications is the most effective means to open up communication channels, prevent misunderstanding, and create better understanding.
Board Effect
NOVEMBER 17, 2021
Has your nonprofit board put application security on your board agenda? Cybercrime is ubiquitous, and it can cause problems for your nonprofit’s budget and good name.?To help your board stay informed on the latest application security measures, we’ve put together 12 best practices to bolster application security for your nonprofit.? . What Is Application Security?
deal architect
NOVEMBER 10, 2021
In the 57th episode of Burning Platform, we host Kurt Marko of MarkoInsights. He is an IT analyst, consultant and regular contributor to a number of technology publications including Diginomica and AvidThink. Coming out of Stanford with a BS and.
ConversionXL
NOVEMBER 4, 2021
Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the product needs to win against the competition.
Steve Blank
NOVEMBER 11, 2021
As an entrepreneur at times you forget that being in charge doesn’t mean you have to know everything. When it feels like you’re trapped facing an unsolvable dilemma, and wrestling with a seemingly intractable problem, remember that “getting out of your head” is the personal equivalent of the Lean Startup mantra “get out of the building.”. Learning this was a big step in making me a more effective entrepreneur.
Startup Professionals Musings
NOVEMBER 3, 2021
Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, considering the political debacles, recent business scandals, and executive fraud cases.
The Startup Magazine
NOVEMBER 17, 2021
Thinking of collaborating with another seller? Here’s everything you need to know to drive sales leads. Co-selling has become 2021’s favorite way of joining forces and using double resources to get what you want as a retailer. With sales at a record high, co-selling is set to overtake affiliate marketing as everyone’s favorite way to make better ROI.
Duct Tape Marketing
NOVEMBER 24, 2021
How To Turn Your Agency Into A Profitability Machine written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here !
deal architect
NOVEMBER 22, 2021
Since Workday held its first Analyst Summit in 2010 - I had called their effort exhilarating - I have encouraged vendors to adopt a similar format. User Conferences are more for customers - I find analysts intrude on their time.
YoungUpstarts
NOVEMBER 15, 2021
SEO is an essential and sustainable marketing approach for your small and mid-sized business. Here are some cheap SEO strategies to use. The post 7 Cheap SEO Strategies You Can Use To Rank First On Google appeared first on Young Upstarts.
Steve Blank
NOVEMBER 30, 2021
penitus cogitare, cito agere – think deeply, act quickly. 75 years ago, the Office of Naval Research (ONR) helped kickstart innovation in Silicon Valley with a series of grants to Fred Terman , Dean of Stanford’s Engineering school. Terman used the money to set up the Stanford Electronics Research Lab. He staffed it with his lab managers who built the first electronic warfare and electronic intelligence systems in WWII.
Startup Professionals Musings
NOVEMBER 28, 2021
People who get stressed managing their own lives don’t make good entrepreneurs. Small businesses require multi-tasking, work prioritization, and decision-making, with no assistants or help from specialists. That’s why Fortune 500 executives usually don’t survive as startup CEOs. First you have to learn to accept total responsibility for things that happen to your business, just like you are responsible for everything in your personal life.
The Startup Magazine
NOVEMBER 30, 2021
“Customer experience” is now considered a marketing tool, if you will, by businesses attempting to oust their competition. Companies follow specific standards to ensure the customers’ perception of the brand, through their interactions with every staff member, is exceptional from the time the consumer makes contact until there is an establishment of repeat business or loyalty.
View from Seed
NOVEMBER 23, 2021
I was doing a virtual AMA with a terrific group of underrepresented founders from Visible Hands last week and the conversation turned a little personal. We were talking a bit about the challenges of building a startup and how to persist and maintain a productive outlook in the face of setbacks. I reflected a little on my own experience as well as on the experience of the hundreds of founders we have backed at NextView.
deal architect
NOVEMBER 16, 2021
As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ), as part of my Analyst Cam series. This time it is Laura Del Beccaro, Co-Founder and CEO of Sora, I was introduced.
YoungUpstarts
NOVEMBER 27, 2021
Here are 5 proven ways to prevent workplace injuries from happening within your company or place of work. The post 5 Ways To Prevent Workplace Injuries appeared first on Young Upstarts.
Steve Blank
NOVEMBER 26, 2021
This article first appeared in West Point’s Modern War Institute. We just completed the eighth week of our new national security class at Stanford – Technology, Innovation and Great Power Competition. Joe Felter , Raj Shah and I designed the class to cover how technology will shape the character and employment of all instruments of national power.
Startup Professionals Musings
NOVEMBER 8, 2021
Until the recession a decade ago, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. More recently, the desire for extra income has become the key driver in new startups, according to the popular press. It seems that more people are focused on money today.
The Startup Magazine
NOVEMBER 26, 2021
When you face a crisis while managing a business, you really can’t do anything. But, at some point in time, you may have to recruit interim managers. Such professionals can help to manage the transition or the change. As you employ the manager for a short period, he would come up with solutions. Apart from giving advice, the manager would also implement solutions.
This is going to be BIG.
NOVEMBER 28, 2021
After 80 long days in the NICU, my 10 week early daughter Mirren has finally come home. We’re overjoyed and we’ve begun the task of learning how to manage all the logistics of her care—while somehow doing the bare minimum of that for ourselves. We both showered in the last 24 hours, which is a major moral victory for the team. TFW you’re small and slippery and you realize your parents have no idea how to give you a bath.
YFS Magazine
NOVEMBER 8, 2021
YFS Magazine YFS Magazine Confidence is often misunderstood as a way of being to get other people to respect you (or even get you to respect yourself). YFS Magazine YFS Magazine.
YoungUpstarts
NOVEMBER 22, 2021
Experiencing loud noises at the workplace? Here are some of the things that you have to know about work-related hearing loss. . The post Work-Related Hearing Loss: 3 Things To Know appeared first on Young Upstarts.
Version One Ventures
NOVEMBER 9, 2021
We’re excited to announce our investment in EnPowered , an on-bill payment platform designed to make it easier for businesses to invest in energy-efficiency projects. We co-led their $12M seed raise, along with our friends at Golden Ventures and Inovia. . Great technologies exist to help businesses reduce their electricity usage, emissions, and energy bills.
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