A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2022

(source). We had been flying for four hours, but both gas gauges still read “full.” I didn’t need a pilot’s license to know that couldn’t be right, nor to feel the rush of adrenaline in my gums at the thought of the engine sputtering to an eerie quiet death, propeller blades windmilling as we scream “mayday mayday” and “set it down over there” like in the movies, hopefully including the part where the heroes confidently stride away while the

Analytics 248

Analytics Software Review Metrics Technical Review 248

Hearpreneur

MARCH 4, 2022

Being in love is great. Being in love with your business, when you’re an entrepreneur, is even better. Waking up each morning knowing you are getting to do exactly what you love is more than most people could ever say about any “job” they have had. Although there are days when tossing in your hat seems like a viable option, remembering how much you love your “job” can quickly snap an entrepreneur out of that mentality.

Entrepreneur 128

Entrepreneur Technical Review Restful Colorado 128

Berkonomics

MARCH 3, 2022

This one is attributed to Rod Adair, the famous oil and gas fire suppressing expert. And boy, does it apply to most of us and our offerings. “Quality” products and services…. …should not be positioned as “cheap,” or your potential customers will question your message from the start and will be more critical of the delivered product than if offered as one or the other, but not both.

Software Developers 62

Software Developers Software Development Internet Software 62

Duct Tape Marketing

FEBRUARY 28, 2022

How To Survive And Profit From Radical Change written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jonathan Brill. In this episode of the Duct Tape Marketing Podcast , I interview Jonathan Brill. Jonathan is a speaker and advisor managing director of Resilient Growth Partners and a board member at Frost & Sullivan. He’s also the author of Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change.

Technical Review 62

Technical Review Networking United States Artificial Inteligence 62

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

Startup Professionals Musings

MARCH 4, 2022

With the current pandemic appearing to scale down, many of you running businesses are looking forward to things getting back to the way they used to be. I’m sorry to predict it will never happen, so the agility you may have learned over the past couple of years will continue to be critical to your survival. If you aren’t yet adapting to the market and your customers, you are falling behind.

Agile 371

Agile Metrics Demand Internet 371

YoungUpstarts

MARCH 3, 2022

Looking to get your name out there? We break down how you can introduce and promote yourself to a new industry. The post How To Get Your Name Out There In Your Industry appeared first on Young Upstarts.

Naming 264

Naming Networking Developer 264

The Startup Magazine

FEBRUARY 28, 2022

Farming isn’t the most eco-friendly profession in the world. Not only do farmers own lots of old machinery that spits out harmful gasses, but they probably own enough cows to spew tons of methane into the air too. It doesn’t mean farmers won’t be able to become greener, which will help the planet immensely. If you look into it closely, you’ll find lots of ways to make farming more green.

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Vertical Green Engineer Startup 145

Startup Professionals Musings

FEBRUARY 27, 2022

Based on my years of experience as a new business advisor, I always find leadership to be more important to business success than any new technology or innovative solution. The challenge is to adequately define leadership in terms of everyday activities. Most entrepreneurs believe they are leaders, even though the feedback I get from their team and partners may indicate otherwise.

Leadership 334

Leadership Startup Lean Community 334

YoungUpstarts

MARCH 1, 2022

Hate dealing with taxes? If you skipped an estimated tax payment, don’t wait until the next quarter to make it up. The post What Happens If You Miss A Quarterly Tax Payment Date? (And 4 Ways To Avoid That Happening) appeared first on Young Upstarts.

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deal architect

MARCH 2, 2022

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ) as part of my Analyst Cam series. [link] This time it is Carlos Oliveira, CTO of Algramo, which is helping CPG companies.

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Video Green Global Technology 195

The Startup Magazine

MARCH 1, 2022

If you’re sick of your 9 to 5 job and are finally considering starting your own business, you’ve come to the right place. We’ve crafted this guide to help you start your first business specifically. We’ve written this with the assumption that you’ve never started a venture before, and this guide will cover all aspects of starting your first company from scratch.

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Social Media Audience Framework Media 135

Startup Professionals Musings

MARCH 2, 2022

Managing and motivating a team in a startup is more than just using the right interpersonal skills. It’s more than providing recognition, tangible incentives, and clear work goals. A key influencer of satisfaction and motivation, top-ranked by employees, is positive progress and the completion of meaningful work. Sometimes you have to manage progress, not people.

Startup 313

Startup Employee Leadership Management 313

YoungUpstarts

MARCH 2, 2022

Partnership marketing is a high-growth channel where brands leverage trusting, transparent relationships with marketing partners and only pay for the outcomes they receive. The post How To Use Partnership Marketing To Create A Competitive Advantage For Your Brand appeared first on Young Upstarts.

Marketing 264

Marketing Channel Partner 264

deal architect

MARCH 1, 2022

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ) as part of my Analyst Cam series. HCL is a leading Indian outsourcing firm. Differently from some of its Indian peers, it.

Technology 195

Technology Video Vertical Cloud 195

The Startup Magazine

MARCH 1, 2022

Many factors impact business, but none come close to the influence of education. The business sector is a dynamic field that strongly focuses on consumer satisfaction, better marketing, and the latest tech trends. Image Source. However, this is only possible when an organization has educated employees at its core. Your education plays a vital role in shaping up a business.

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Framework Stock Options Leadership Employee 133

Startup Professionals Musings

FEBRUARY 26, 2022

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.

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Media Social Media Startup Social Network 296

YoungUpstarts

MARCH 4, 2022

Finding difficulty in managing the workforce during Covid-19? Click here to get the top tips to manage staff absence during the staff. The post Top Tips To Manage Staff Absence During The Pandemic appeared first on Young Upstarts.

Management 260

Management Employee 260

This is going to be BIG.

FEBRUARY 27, 2022

Someone asked me yesterday whether or not I would ever consider living anywhere else. For years, family was the main consideration for me concerning location. My family is based in New York. My mom had a long chronic illness before she died and my grandmother lived past 100. Being here for my family was priority one. Besides, there were a limited number of places where I could do my job in venture capital anyway—and while I might be a go to for a pitch from super early stage pre-seed and seed fo

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Ukraine Russia Cap Table New York City 128

The Startup Magazine

FEBRUARY 28, 2022

Business and social engineering attacks are on the rise, and if your company isn’t prepared, you could be the next victim. These attacks are designed to exploit vulnerabilities in your company’s security system in order to steal sensitive data or money. In this article, we will discuss what business and social engineering attacks are, how they work, and how you can protect your company from them.

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Engineer SMS Security Software 124

Startup Professionals Musings

FEBRUARY 28, 2022

Many startups and entrepreneurs I advise still default to growing their business via the traditional top-down, order-taking culture. I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization –insisting that the people closest to the customer and the markets learn and make the decisions.

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Employee Video Global Demand 291

YoungUpstarts

MARCH 4, 2022

Add leisure to your work trip; you'll be more rested and better able to put your best foot forward while fostering long-lasting business relationships or closing deals for the business. The post Business Leisure: Practical Ways To Get The Most Out Of Your Trip appeared first on Young Upstarts.

Restful 260

Restful 260

Up and Running

MARCH 4, 2022

According to the United States Small Business Administration, there are approximately 32.5 million small businesses at the moment. The number fluctuates from year to year with businesses coming and going. If you want to remain profitable and thrive, you must have a plan to move forward. . A business plan does far more than help secure venture capital when you’re starting out.

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Business Plan Revenue Small Business Administration United States 117

The Startup Magazine

FEBRUARY 28, 2022

It is a universal fact that the more potential your site structure has, the higher your venture will get ranked across various search engines. Every website should have a system that should be both streamlined and regressed. You must understand that unorganized or jumble-up pages will not fetch much SEO. Therefore, as an entrepreneur, you should remain careful and intentional with the site structure to create a maximum search excellence website.

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SEO Search Engineer Web 118

Lightspeed Venture Partners

MARCH 1, 2022

The post Payhawk becomes a unicorn as it extends its Series B appeared first on Lightspeed Venture Partners.

Partner 148

Partner 148

YoungUpstarts

MARCH 3, 2022

It is a daunting task to find a job after graduating college. Here are some ways to stay motivated while keeping up with the job search. The post How To Keep Up The After Grad Job Search Motivation appeared first on Young Upstarts.

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Search 246

Hearpreneur

FEBRUARY 28, 2022

This motivational video is to help CEOs, entrepreneurs and business owners start the week off inspired to become great. Here are some takeaways from the video: There is no challenge that you cannot overcome, have that belief in yourself. Its not who you are that holds you back, its who you think you are not. Envy is ignorance and imitation is suicide.

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Video Entrepreneur 116

Mike Michalowicz

MARCH 3, 2022

Recently, I was asked in an interview what my favorite business quote is. Immediately, this popped into my head: “Be yourself, everyone else is already taken.” – Oscar Wilde. . Hands down, this is my favorite quote. It hangs in my office so there’s a constant visual, and it keeps my mindset grounded. . “Ok, Mike, but how does this apply to my business?

Employee 113

Employee Lean Leadership Conversion 113

crowdSPRING Blog

MARCH 4, 2022

A gamification marketing strategy can greatly boost engagement and revenue. We explore 4 ways your business can gamify marketing campaigns.

Small Business 128

Small Business Marketing Campaign Revenue 128

YoungUpstarts

MARCH 4, 2022

Looking to become a sustainable business? Look at environmental sustainability, economic sustainability, and social sustainability, says Damon Becnel. The post Damon Becnel: Suggestions For Making Businesses More Sustainable appeared first on Young Upstarts.

Green 246

Green 246

Transformify

MARCH 3, 2022

Back in 2016, when Transformify developed Rebuild Lives, we sincerely hoped that humanity would never face a devastating refugee crisis again. Yet, reality proved us wrong more than once. First, it was the refugee crisis in Afghanistan when hundreds of thousands of people fled Afghanistan in fear of the Taliban regime. Now, we face the war in Ukraine and the sad reality that millions of Ukrainians may have to leave their homes and seek asylum across Europe.

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Ukraine Poland Afghanistan Bulgaria 105

Hunter Walker

MARCH 3, 2022

Why Investors Touting Their Mistakes Is Still Just Content Marketing. “Ha you proved me wrong. I was too bone-headed to see it. Should have invested. Congrats!” That’s the tweet sent by the venture capitalist after a big IPO by a startup they decided not to back years earlier. Maybe there’ll even be a screencap of their pass email, or similar ‘proof’ that they were in conversation with the founders during their fundraises.

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Portfolio IPO Email Founder 87

crowdSPRING Blog

MARCH 3, 2022

Learn about customer experience, why it's essential to the success of your business, and how to create a great customer experience.

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Customer Small Business Marketing Startup 128

YoungUpstarts

FEBRUARY 28, 2022

Looking to grow a leader in-house? Here are some tips to business owners about grooming a CEO from within the company. The post Is Your Future Leader Working In Your Company Now? How To Grow A CEO appeared first on Young Upstarts.

Leadership 246

Leadership 246

Duct Tape Marketing

FEBRUARY 26, 2022

Weekend Favs February 26 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Audience Email Marketing 78

Start Up Blog

MARCH 3, 2022

A Marketing Director once told me, “You’re not ready yet, Steve. You need another 12 to 18 months in your current role.” I took it in good faith. The conversation was regarding my filling a Marketing Manager role, a step up the corporate ladder from where I was. Then the next week, it was announced the person who was taking the job came from sales and had zero brand marketing experience.

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Engineer Conversion Management Sales 62

crowdSPRING Blog

FEBRUARY 28, 2022

Six reasons why perfection can be an entrepreneur's worst enemy and five proven tips to help you build a successful startup.

Entrepreneur 110

Entrepreneur Startup Leadership 110