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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

You race back to the office to tell everybody how well it went and you wait for the follow-up call to have a partners’ meeting or talk about term sheets or at least dip into due diligence. I raced home to put my kids to bed, say hello to my wife and then spend a grueling administrative hour doing email. What do I do now?

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Surviving Chargeback Fraud — How to Keep Your Business Safe

Up and Running

It’s been a challenging year, and small businesses face different difficulties, from having to shut due to Covid-19 to the struggles of securing Government loans to stay afloat. You made the sale, accounted for the revenue already, only to be forced to give back the money and even pay a fee on top of it all. Chargeback fraud.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?

B2B 150
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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

To get your question answered , email me at asmartbear -at- shortmail -dot- com. Freshman Salesman writes: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software. How you convinced them to pay up when code review at that stage was nonexistent?

Customer 231
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The Advanced Guide to Transactional Emails That Convert

ConversionXL

Transactional emails are the key every good marketer is talking about, but that few are doing something about. Promotional Emails vs. Transactional Emails: What’s the Difference? Promotional emails are strategically sent to promote a specific marketing initiative or campaign. [Tweet It!]. via Litmus).

Email 48
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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Solution: Use an Event push in your email links. Are you doing country filtering? Filter Creation.

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The Inside Story of a Small Startup Acquisition (Part 3)

Software By Rob

Every question below has been asked via email, comment or Twitter over the past four weeks. Could you talk a bit about the diligence you did during the acquisition? How long into the discussion before you commenced diligence? I added prominent calls to actions on the most visited pages to funnel people into the sales flow.