ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Paid tools can help you figure out what people are searching for, which we’ll list later. Tools for IP-targeted ads: MRP ; Terminus. Tools for sending physical assets: PFL ; Sendoso.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 10, 2019

ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. With account-based content , you’re usually cutting out search engines and proactively reaching out to prospects. That makes an ABM-only approach risky. is all personalized for singular brands.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

APRIL 12, 2017

Search dropdown. Jakub Linowski: Searching for Repeating Conversion Patterns: What Can Multiple Tests Tell Us? Reverse engineer lifetime value study. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Show progress.

San Antonio 86

San Antonio Metrics B2B Analytics 86