Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 289

Social Media Small Business Media Technical Review 289

ConversionXL

OCTOBER 4, 2022

Set your sights on Google’s Popular Products 4. Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. Who might their products and brand appeal to? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure. Introduce new products and enhancements every month.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span. The inability to retarget video viewers doesn’t preclude lead generation.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257

Marketing SEM Viral Social Media 257

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. Lead Generation with Facebook Ads.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Professionals Musings

NOVEMBER 2, 2013

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 267

Social Media Media Social Network Viral 267

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. Specifically, research by Shop.org, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. Show your emotional side to increase virality. ClickZ Awards. ClickZ.asia.

Social Media 86

Social Media Media B2C New York 86

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 146

Marketing SEM Viral Social Media 146

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure. Introduce new products and enhancements every month.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 222

Social Media Media Marketing Social Network 222

www.forentrepreneurs.com

FEBRUARY 2, 2010

They also know precisely how much additional traffic will need to be generated to reach the growth targets, and how many sales people are needed at a given productivity level, etc. We can grow the number of trials, or grow the number productive sales people, or we could try to increase the average productivity of our sales people.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. It other words, it’s a team of designers and engineers. We had a designer, a front-end engineer, and a data scientist. The team started as all marketers focused on lead generation.

Conversion 133

Conversion Technical Review Channel Engineer 133

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. accessible to search engines, sitemap.xml), fresh (i.e.

API 167

API Viral Startup Retention 167

ConversionXL

FEBRUARY 9, 2016

Only if a case can be made that it is important for driving sustainable growth (FWIW, a case can generally be made).” ” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K They need products that are really working in the market. via AndrewChen.co). ” Curiosity.

Retention 48

Retention Metrics Acquisition Conversion 48

David Teten

DECEMBER 3, 2019

Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” They read reviews of the products of target investments.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

MAY 23, 2016

Noah has been a key figure in the making of LivePlan, our own SaaS product. A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

JUNE 22, 2021

Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today, and you just have to understand where that is. Is it to launch a brand or a new product campaign? Is it to build a community?

Social Media 95

Social Media Media Curation Audience 95

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

In fact, I based myself in Toronto for a couple months over the summer there and did a product launch while I was there. THE POWER OF OUTSOURCING & CREATING YOUR OWN PRODUCT. I didn’t have a product of my own, and I spent a whole lot of time essentially wasting time. They love you already, so put a product out the door.”.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Hippoland

MARCH 19, 2017

One of the biggest components of this is differentiating your product / your company from others. Differentiation is very difficult — there are so many entrepreneurs who are doing something similar to you and also so many alternatives that achieve the same results as your product / solution. They care about that end result.

Differentiation 48

Differentiation Lead Generation Algorithm Search 48

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

APRIL 13, 2007

These changes fall into 6 main buckets: 1) Product Awareness: From Gartner to the blogosphere In 1994-95 - the great age of traditional Enterprise software, the only way to learn about a software application was to read the ad-hoc Gartner report or various esoteric software reviews. for a demo. This radically change the purchasing process.

Software Review 48

Software Review Internet Software Technical Review 48

Occam's Razor

APRIL 29, 2013

Here's one… We are looking at two consumer product brands, the tiny company Innocent Drinks and the Goliath called Tide Detergent. Their relentless day after day mix of " here are pictures of our products repeated every day, here are the people we sponsor and their ads " is insufficient to create brand engagement.

Metrics 166

Metrics Marketing Search SEO 166