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Requests for Startups in 2024

VC Cafe

New enterprise resource planning software (ERPs) – new startups that build software that helps businesses run. AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing.

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The future of search is being reinvented with generative AI

VC Cafe

Until now, to succeed in search companies needed two things: 1) an index of the web 2) an algorithm to organise the results. In the early days of the web, companies like AltaVista, Excite, WebCrawler and others competed in becoming the search engine of choice.

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Segment vs Mparticle

ConversionXL

As we wrote previously : Back to those (early) days when Marketing Automation was just born, the world was web-centric. While suitable for web applications and mobile use cases, the general consensus based on digesting hundreds of reviews is that they are strongest for web applications. G2 Reviewer. Integrations.

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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. While these strategies can be planned up to a year in advance, many efforts are no longer applicable due to the various restrictions that consumers are facing. According to a recent study, web browsing is up 70%. Improve SEO and user experience.

Marketing 171
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Common B2B Challenges and How To Solve Them

ConversionXL

Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close. Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer.

B2B 150
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Look at the search engine results page (SERP).

Search 126
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122