Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Deployed well, they capture attention, stoke curiosity, and dig an economic moat—real or imagined—in consumer minds. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Their exclusivity also feeds our desire to be “in the know.”. But the narrative digs the economic moat. .
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