YoungUpstarts
DECEMBER 7, 2017
My company, EcoFlow Tech, raised more than one million in sales and achieved our goals of getting customer feedback and generating buzz. However, having a high top-line sales numbers doesn’t necessarily mean you will hit your goals, or even that your campaign was a success. Know what you need in the end.
Startup Professionals Musings
JULY 30, 2021
When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down. Don’t dismiss any new thing as a “flash in the pan.” Establish and evaluate metrics at multiple levels. In addition to total sales, you need to look at categories and trends at lower levels.
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Both Sides of the Table
DECEMBER 27, 2011
The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 10, 2013
This is the fourth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , and The mistake of 1/c in LTV. It turns out that COC is the key to this metric of “underlying profitability.” Here’s a way to do it.
David Teten
NOVEMBER 26, 2019
Instead of budget approvals, monitor key metrics and give managers more flexibility. The next most important set of metrics are sales by category; working capital (cash and other current assets, less current liabilities); EBITA; and gross margin. Traditional budgets can be destructive and a huge waste of time.
crowdSPRING Blog
SEPTEMBER 13, 2017
The more traffic your site sees, the more leads you’ll collect and sales you’ll generate. Your Website Still Uses Flash. Once upon a digital time, Flash technology revolutionized web design by allowing designers to incorporate animated content into their designs. Update your new website asap. There are few (no?)
crowdSPRING Blog
SEPTEMBER 13, 2017
The more traffic your site sees, the more leads you’ll collect and sales you’ll generate. Your Website Still Uses Flash. Once upon a digital time, Flash technology revolutionized web design by allowing designers to incorporate animated content into their designs. Update your new website asap. There are few (no?)
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