A Smart Bear: Startups and Marketing for Geeks

AUGUST 29, 2011

We founders unwittingly focus on how to make the best customer experiences better , rather than making the worst experiences less worse , and sometimes this is a mistake. Another thing we can do is literally measure customer “happiness&# and intercede before it goes from bad to 32B. Even the one you turn away could become a fan.

Technical Review 236

Technical Review Software Review Reputation Sales Cycle 236

Steve Blank

AUGUST 15, 2016

The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

Startup Professionals Musings

JUNE 19, 2020

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need.

Technology 317

Technology Marketing Sales Cycle Social Media 317

Cracking the Code

OCTOBER 1, 2020

Earlier this year, I was on a panel with Guy Podjarny, Snyk’s founder, at SaaStock Remote to discuss how the team’s community-driven freemium approach led to the company’s stellar growth. With COVID, we’re getting into a world with tighter budgets and likely longer sales cycles. A year in, we had great usage and no revenue.

Early Stage 62

Early Stage Open Source Development Team Review Security 62

ConversionXL

APRIL 28, 2020

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Image source ).

Demand 101

Demand Revenue SQL B2B 101

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ReadWriteStart

NOVEMBER 16, 2010

I started my career in enterprise software in the 1980s and after some years working in other areas (outsourcing and online media) I am back in the enterprise software game. I have focused this as advice to entrepreneurs building enterprise software ventures today. Most enterprise software companies are self-funded sailboats.

Software 127

Software Startup Architecture Bootstrapping 127

Startup Professionals Musings

SEPTEMBER 20, 2014

Exciting new technologies these days range from the easier to use social media software platforms I see almost every week, to new transportation models, like consumer space travel and hydrogen fuel autos. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need.

Technology 286

Technology Startup Sales Cycle Social Media 286

Hippoland

AUGUST 16, 2018

But outcome-differentiation is probably lacking – people who use Mailchimp use it to increase revenue by selling more products / services via their emails. For example, a lot of software investors don’t invest in e-commerce companies. (We That’s a feature difference. We do not.). But that’s not Hustle Fund.

Sales Cycle 54

Sales Cycle Differentiation Early Stage Bootstrapping 54

Startup Professionals Musings

JUNE 19, 2016

Exciting new technologies these days range from the easier to use social media software platforms I see almost every week, to new transportation models, like consumer space travel and hydrogen fuel autos. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need.

Sales Cycle 120

Sales Cycle Social Media Viral Technology 120

Hippoland

AUGUST 16, 2018

But outcome-differentiation is probably lacking – people who use Mailchimp use it to increase revenue by selling more products / services via their emails. For example, a lot of software investors don’t invest in e-commerce companies. (We That’s a feature difference. We do not.). But that’s not Hustle Fund.

Sales Cycle 48

Sales Cycle Differentiation Early Stage Bootstrapping 48

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

OCTOBER 7, 2022

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Strong customer relationships fuel loyalty, which results in more sales and recommendations. Calculate LTV as: Average revenue per customer / churn = Customer lifetime value. customer retention ).

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

MAY 27, 2022

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all.

Demand 95

Demand Management B2B Campaign 95

This is going to be BIG.

DECEMBER 1, 2010

Too often, I see companies treat their sales efforts as the bastard stepchildren of their organizations. They don't have a good sense of what factors impact the sales cycle, where they're getting their best leads from, or how to resource their efforts appropriately.

Sales 99

Sales Sales Cycle Metrics Reputation 99

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. All things being equal, you may prioritize big data software companies over printing companies, for example. About the Author.

Curation 43

Curation Lead Generation Technical Review Email 43

ReadWriteStart

MAY 4, 2011

Manoj is experiencing a long sales cycle of close to 12 months, but he has already created a sustainable company that has revenues and profits. In one of those accounts, Quadmo is integrating their software with SuccessFactors. Today, the financial picture of a CCS is updated only once a month in a batch process.

India 116

India Entrepreneur Silicon Valley Massachusetts 116

www.forentrepreneurs.com

FEBRUARY 2, 2010

Since SaaS businesses (or any other subscription-based business) are different from standard software businesses, there are some interesting elements that we will uncover. The company has just missed its quarterly revenue forecast. To compute revenue, you multiply average deal size by number of deals.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. A dramatic example of this is a software development agency offering UX and UI services. As a solo-founder at the time, that was huge.

PR 120

PR B2B Lean Audience 120

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. How do you sustain growth that precedes the highest IPO in history for a software company? Results of iRidium’s ABM efforts. The result?

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Software Review 285

Software Review Software St. Louis API 285

ConversionXL

JANUARY 23, 2013

Gary Vaynerchuk likes to share a story on how one signed Jay Cutler jersey generated tens of thousands of dollars of revenue. One little act of kindness ended up bringing in tens of thousands of dollars in lifetime value and revenue. In this concrete case it was founder of the company. Jay Cutler jersey. Image credit.

Stock 105

Stock Software Review New York Sales 105