Startup Professionals Musings

FEBRUARY 6, 2021

For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Metrics 387

Metrics Technical Review Leadership Framework 387

ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Marketers can use this framework to evaluate the risks associated with different growth strategies. Dropping the price of your products or offering a lifetime plan may attract new customers and sales.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

NOVEMBER 28, 2020

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 61

Product Framework Technical Review Cofounder 61

YoungUpstarts

JUNE 1, 2019

This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale. Read on to find out what exactly the “gap” in the Traction Gap Framework is and why traversing that gap is so critical to your success.

Cleveland 150

Cleveland Framework Marketing Early Stage 150

Women Entrepreneurs Can

APRIL 16, 2024

As a foundation for this shift, innovations such as the framework provided by the ESG reporting standards have enabled organizations to measure and communicate their performance across crucial ESG dimensions. Governance, the third pillar, critically examines transparency, board diversity, and anti-corruption measures.

Technical Review 52

Technical Review Due Diligence Framework Government 52

ConversionXL

NOVEMBER 23, 2022

Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94

B2B Marketing Curation PPC 94

What is ESG Investing? The tricycle of businesses

JULY 22, 2022

What are Pirate Metrics? The AARRR Framework is a growth framework derived by Dave Mcclure, it is also called Pirate.

Framework 52

Framework Metrics Product Management 52

SoCal CTO

APRIL 2, 2013

I'm going to be looking at aspects like: Things to consider before building your MVP Features often overlooked when documenting an MVP for developers Understanding important metrics you want to measure Risks and challenges in developing an MVP. It should be a fun evening with lots of interesting conversation. What's going to go wrong?

Technical Cofounder 219

Technical Cofounder Cofounder Software Developers Software Development 219

ConversionXL

JUNE 16, 2022

Where your product or service fits into the market. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play.

Campaign 149

Campaign CTO Marketing Social Media 149

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

VC Cafe

MARCH 1, 2024

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. Iterating with intelligent editors – products that enable users to take an existing output and refine it (ex.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

MAY 21, 2022

They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. As I mentioned, this framework is powerful, but none of these elements are free. Earned media.

Marketing 319

Marketing Framework Social Media Metrics 319

ConversionXL

NOVEMBER 10, 2020

I can send you more links to more information about our product if needed.” In the past, we’ve assumed that potential customers would always arrive at our website after Googling a specific search term, and we’d make them “aware” of a problem and how our product solves this problem. Metrics for this depth are rare and only long-term.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

AUGUST 18, 2020

For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. It’s a popular product category but gets only around 1,500 searches per month.

Framework 123

Framework B2B SEO Search 123

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Productizing that and then scaling it out. Ryan: I think getting stuck in the execution delivery of it, getting stuck in scope, creep, getting like, like I said before, I'm a big product. Most people, they don't have a framework.

Channel 66

Channel Acquisition Framework B2B 66

Startup Professionals Musings

OCTOBER 25, 2014

For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Metrics 271

Metrics Technical Review Leadership Framework 271

ConversionXL

FEBRUARY 24, 2021

As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. In this article, I’ll share what product innovation is, why it matters, and how to build a company culture where innovation is the standard. . Image source ).

Product 139

Product Customer Algorithm Metrics 139

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. 05:03] There is so much you could measure today, a lot of data to be analyzed.

Software Review 83

Software Review Marketing Metrics Analytics 83

ConversionXL

APRIL 23, 2019

It can put product teams under pressure to boost NPS when they don’t have the information they need to optimize their blind spots. Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. Typical questions for this type of micro-survey are: What mattered to you most when buying [product] online?

Mobile 114

Mobile Framework Bandwidth Technical Review 114

YoungUpstarts

JULY 16, 2019

Without producing physical goods, every entrepreneur now can succeed in selling other manufacturers’ products online. Have you developed any vision of a product development strategy? One of the simplest ways to construct a product like Etsy is to use WordPress Etsy themes. Junior engineers cannot deliver a high-quality product.

eCommerce 113

eCommerce Software Developers Software Development Hosting 113

Startup Professionals Musings

APRIL 20, 2013

For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Startup 253

Startup Metrics Technical Review Leadership 253

ConversionXL

FEBRUARY 3, 2022

The first distinction between traditional and growth marketing models is that traditional marketing, which is often product-focused, is oriented toward top-of-funnel efforts. Traditional marketers work to build awareness and emotional connections to product and brand. What are “pirate metrics?”. How do people discover you?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JULY 16, 2019

For businesses aligned with the whole “ lean startup ” movement, the sprint offers a formula to quickly build, launch, and test products before committing too much time and effort to something that might not resonate in the market. Users didn’t understand if it was an annual payment or if they would keep the product for life.

Framework 114

Framework Management Marketing Campaign 114

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

OCTOBER 4, 2022

Set your sights on Google’s Popular Products 4. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. What isn’t?

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Offering a great product or service isn’t enough—that’s table stakes. It’s the safer bet.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. The ResearchXL framework uses quantitative and qualitative user research to inform CRO strategies. It costs money.

Design 111

Design Framework Product Development Technical Review 111

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Don’t launch.

Customer Development 219

Customer Development Web Developer Customer 219

Steve Blank

MARCH 26, 2019

Product/Market Fit Versus The Business Model Canvas. My original vision for the class was to use the business model canvas as a framework to teach engineering students all the nine elements of the business model: customer, distribution channel, revenue, get/keep/grow, value proposition, activities, resources, partners and costs.

Lean 248

Lean Business Model Balance Sheet Video 248

Up and Running

SEPTEMBER 27, 2022

Let’s explore the breadth of your digital footprint and help you establish a framework for managing your reputation online. Reputation management involves regulating how your business, products, and services are regarded and maintaining a positive brand reputation. You conduct research on the company, product, or service.

Reputation 130

Reputation Management Small Business Software Review 130

Startup Professionals Musings

AUGUST 24, 2019

They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. As I mentioned, this framework is powerful, but none of these elements are free. Earned media.

Media 238

Media Cost Framework Social Media 238

The Startup Magazine

MARCH 1, 2021

TSM: What kind of traction are you getting and can you share some examples of your product impact? So, our pathway to the right stakeholders has really been through our Customer Engagement Framework. ICAS® will give customers real visibility over their project, its metrics and progress – ultimately better serving their needs.

Technical Review 110

Technical Review Founder Saudi Arabia Cofounder 110

David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. Platform as a Product. 1: It Takes a Village. VCplatform.com.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Up and Running

APRIL 20, 2016

The business plan for strategic growth is one of my favorites because it’s about core business decisions, steps, metrics, and making things happen. Milestones and metrics. I’ve dealt with dozens of strategy frameworks, and they all work pretty well if applied correctly. Your choice of product influences your choice of market.

Business Plan 60

Business Plan Developer Metrics Matching 60