Information SEM SEO Video 
Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Everything we were taught pre-Internet is still relevant. Look at Viddy & SocialCast.
YoungUpstarts
MAY 11, 2016
You don’t have to create a whole new website, you can simply forward viewers who visit your new domain to content on your existing.COM and get zero SEO penalty for doing so (see number 3 below)! What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts.
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The Startup Magazine
SEPTEMBER 20, 2023
Long-form content is a comprehensive piece of text or video that covers all areas of a topic while remaining clear and engaging to the consumer. Generally, if a piece of text is more than 1,000 words and a video is between 15 minutes and one hour, it’s considered long-form content. Great for SEO. What Is Long-Form Content?
ConversionXL
FEBRUARY 3, 2022
Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Map out the customer journey: When to test. Image source.
Both Sides of the Table
MAY 15, 2010
I think this episode is worth watching ( video is here ) but as always I’ll try to summarize for anybody short on time. We covered the topic in the video and if you don’t know the issue you might learn from listening to our discussion. Users participate by performing tasks, taking surveys or watching advertiser videos.
Up and Running
MARCH 3, 2021
It is often used interchangeably with SEM, or “Search Engine Marketing.” PPC vs SEO — What’s the difference? The most notable difference between PPC advertising and organic digital advertising efforts such as SEO (search engine optimization) or organic social media marketing is how the cost is determined. PPC or SEO?
crowdSPRING Blog
JULY 27, 2010
Most small businesses can benefit from professional photographs (or videos) of their business. Alternatively, as you see in the 37signals example, you can create a longer page and showcase more content – and photos/videos on that page. Add text color to stress the most important information. Consider Site Load Times.
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