A Path to the Minimum Viable Product
Steve Blank
APRIL 20, 2021
An MVP tree has three main components—customer archetypes, jobs to be done, and execution—and we’ll walk you through them step by step with a case study of Roku, a former portfolio company we’ve been fortunate to see execute from a $20 million first VC round to what is now a $50 billion public company. (To Delivery platforms. Sales channels.
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