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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. As the name suggests, an SEO business is a company or agency that performs SEO services for and on behalf of a brand. Indeed, it is often in constant competition with PPC for budget. What is an SEO business?

SEO 147
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads. On the other hand, demand generation , on the other hand, uses a long term, education-focused strategy. Daniel Layfield, Growth Product Manager at Codecademy. In-person events FTW!

B2B 94
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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership.

Audience 139
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Why Young Entrepreneurs Are Into Digital Marketing

YoungUpstarts

Lead generation. PPC advertising. Everyone can make a name for themselves, regardless of the scale. In this article by Drip Digital, explaining what Digital Marketing is , we can see clearly that it is not rocket science, but rather it is quite simple. It has 7 main categories, as follows: Social media marketing.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Blog Lead Generation Adwords Ppc'

PPC 114
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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

Duct Tape Marketing

I loved the fact that they put the pricing of their marketing consulting services right there in the open and had cute names (and icons) for them like “Jumpstart,” “Catalyst,” and “Department.” Long story short, I invented my own similar packages named “Jumpstart,” “Pro,” and “Domination” with similar icons. Trust me, I know.