YoungUpstarts

OCTOBER 10, 2012

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. Short, well-told customer story videos proved most powerful, exponentially increasing engagement and lead generation for Intel.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

APRIL 18, 2017

My advice: referrals are great, but have another lead generation channel as well. When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. As a ballpark, try not to do business with companies that do less than $10M a year in online revenue.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

JULY 1, 2014

If you want to start a loyalty program to improve customer retention , survey frequent buyers. If you want to start a VIP program for top spenders, survey customers who spend a lot of money with you. Were unsure if the program would work for them. Didn’t know if it would work in their country.

Customer 76

Customer Design Software Review Lead Generation 76

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. ABM doesn’t stop at lead generation or new opportunities. Coordinated.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

JULY 6, 2022

And that's just a lack of steady flow of leads. I mean, lead generation is something that, that obviously we want customers, but if we don't have leads, we obviously can't, uh, don't have that pipeline to really convert some percentage to customers. Now we've got leads coming in. Those leads to customers.

SMS 90

SMS Retention Metrics Networking 90

ConversionXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Webinars as a demand generation tactic have benefited greatly from this. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

FEBRUARY 7, 2014

Having this data helps on every level from customer on-boarding and client training to content marketing & lead generation. So, assuming you already have a minimum viable customer base, let’s look at the ways you can grow your revenue in order to invest in content later. Step 3 – Build A Plan To Increase Sales.

Software 93

Software Churn Rate eCommerce Flash 93

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. User research is the foundation for those gains.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. Selling a weight loss program will be more emotionally charged than, say, selling routers. Transactions per user. Frequent customers.

Customer 133

Customer Analytics Conversion Lead Generation 133

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Let use the question in general way. I know that it depends of business, goals, measurement plan, resources and so on… But i talk in general. Strategy one… Prioritize by where you will make money for your client quickly.

Analytics 131

Analytics Marketing Campaign Metrics 131

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Closed revenue – the actual value of the deal after it has closed. I do this by program/campaign so I can compare email campaigns to pure advertising (for example).

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

OCTOBER 30, 2021

Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%. Set up loyalty programs to reward customers. Loyalty programs are a way to get customers to buy again. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators.

Customer 140

Customer Marketing Social Media CPA 140