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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel. The result?

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Image source ).

B2B 130
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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Leads generated from content. A formula we can use to calculate this would be: (Leads / Landing page visits) * 100.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48
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The One-Week Social Selling Action Plan

Duct Tape Marketing

Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? Day 1: Post hiring ad for lead generation VA. Your lead generation VA will be researching prospects according to the plan you develop. The One-Week Action Plan.