Remove Marketing Remove Media Remove Metrics Remove Viral
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Startup Metrics

TechEmpower

Next, define what you need from a metrics and reporting standpoint. Startup Metrics with Dave McClure Dave McClure has a great presentation on Startup Metrics where he points to some additional metrics that are useful to consider: A : Acquisition - Where / what channels do users come from?

Metrics 260
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53 Questions Developers Should Ask Innovators

TechEmpower

How will you be taking this to market? Ads, Viral/Social, SEO)? What are your key Startup Metrics ? Often this ties to marketing support. Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Who are the other stakeholders involved?

Developer 520
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Key brand tracking metrics. Market share. Have you built perceived value ?

Metrics 157
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. The Client could still do massive media buys (TV! A push on Facebook was a part of that effort.

Metrics 165
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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. But don’t stop there.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Stage 1: Target the right metrics for an effective long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Metrics for your demand generation funnel. email, ads, retargeting, etc.)

Demand 124
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. and tell you what are the best key performance indicators (metrics) for them.

Metrics 141