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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Labels: internet , sales and marketing. Portfolio. (3). sales and marketing. (10).

Software Review

Software Review Viral Media Marketing

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Is Crowdfunding for Startups a Good Idea?

ReadWriteStart

APRIL 4, 2023

These fees are charged to cover the costs of operating the crowdfunding platform, including marketing, payment processing, and customer support. Additionally, some crowdfunding platforms may charge additional fees for certain services, including offering marketing and admin support. Inbar Madar , Founder and Business Consultant, M.I.

Startup

Startup Campaign Cofounder Venture Capital

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

JANUARY 16, 2012

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Europe Technical Review Spain

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? market cap or even Salesforce at $17.5B Portfolio. (3). at 8:15 PM.

Software Review

Software Review Technical Review Valuation Europe

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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

AUGUST 3, 2011

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Europe Technical Review Search

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. You Manage What you Measure. How many through SEM?

Metrics

Metrics Startup Acquisition SEM

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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

NOVEMBER 7, 2010

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Technical Review Cloud Europe

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Cracking The Code: Made to Stick!

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Portfolio. (3). sales and marketing. (10).

Software Review

Software Review Technical Review Viral Europe

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Who the hell is this guy? Thoughts on being a career VC

This is going to be BIG.

AUGUST 8, 2011

Fred has basically always been a VC, Mike was a reporter, and Jim worked in product marketing and management consulting. You can be a student of the market before anyone allows you to actually put money to work. Of course, that would eliminate people like Fred Wilson, Mike Moritz, and Jim Breyer.

Venture Capital

Venture Capital PR Hiring Networking

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29 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

DECEMBER 29, 2017

In addition to the name’s market fit, the simplicity found in “250ok” lent itself to a mantra we repeat across the organization: avoid unnecessary complication. I came up with my business name Aging Youthful when the network marketing company I am involved with came out with a product for youthful aging. PR and Prose.

Naming

Naming Entrepreneur Social Media PR

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Cracking The Code: A funny perspective on Google innovation.

Cracking the Code

FEBRUARY 24, 2010

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Happy New Year 2010!

Cracking the Code

JANUARY 14, 2010

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Bessemer Venture Partners Expands BVP VII.

Cracking the Code

FEBRUARY 27, 2009

"Great companies have been founded during downturns and Bessemer sees a lot of investment opportunity in the current market environment," said Ed Colloton, Chief Operating Officer of Bessemer Venture Partners. Labels: Portfolio , Venture Capital. Portfolio. (3). sales and marketing. (10). To learn more, visit [link].

Software Review

Software Review Partner United States Venture Capital

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

OCTOBER 9, 2009

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. at 6:14 PM.

Software Review

Software Review Technical Review Cloud Europe

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Cracking The Code: Apple Introduces Revolutionary New Laptop.

Cracking the Code

JANUARY 7, 2009

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Laughing Out (c)Loud

Cracking the Code

OCTOBER 8, 2009

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Cloud Technical Review Venture Capital

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Cracking The Code: Hard times.

Cracking the Code

OCTOBER 27, 2008

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: United Breaks Guitar and more!

Cracking the Code

JULY 10, 2009

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Technical Review RSS Europe

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Cracking The Code: Cloudonomics and 2010 Planning for your.

Cracking the Code

DECEMBER 1, 2009

Labels: Cloud Computing , SaaS , sales and marketing. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Want to become the best marketer on earth?

Software Review

Software Review Technical Review Cloud Europe

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Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

NOVEMBER 10, 2009

After Google buying Postini, the SaaS M&A market continues to be full of surprises. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13).

Software Review

Software Review Technical Review IPO Cloud

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Labels: internet , Portfolio. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. at 8:53 PM.

Software Review

Software Review SEM Marketing Las Vegas

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

MARCH 12, 2010

range where you would expect companies to start pumping more investment in sales and marketing to drive growth 3) Focus on profitability It is interesting to see that the improving sales and marketing productivity is not pushing companies to be more optimistic on their top line but on their bottom line. Portfolio. (3).

Software Review

Software Review Technical Review Cloud Forecast

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The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

JANUARY 25, 2012

And the funds came from revenue generated by my portfolio of web applications and websites that I’ve built over the past several years. People don’t tend to talk about SEO as a sexy marketing approach, but it can generate enormous amounts of highly-targeted, high-converting traffic. Beyond that there were broken features.

Acquisition Software Review Fresno Algorithm

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

As the first segment to emerge in scale and the most application oriented, SaaS has lead the market to date with the largest market size, highest gross margins, and highest per-seat pricing. 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Portfolio. (3). sales and marketing. (10).

Software Review

Software Review Cloud Technical Review Sales Cycle

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

NOVEMBER 13, 2008

A few days ago, Bessemer West Coast SaaS Practice - David Cowan , Byron Deeter and myself, hosted a CFO Dinner for our SaaS portfolio at John Bentleys in Redwood City. Fifteen CFOs participated - about half of them from Bessemer portfolio SaaS companies (Cornerstone On Demand, Intacct. How long will the downturn last?

Software Review

Software Review Technical Review Valuation Portfolio

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Cracking The Code: Launch of the SaaS 13 Index!

Cracking the Code

FEBRUARY 25, 2008

How are public SaaS companies doing in such a volatile market? To answer this question, I have created the SaaS 13 Index, defined as the sum of the market cap of the 13 pure SaaS vendors quoted on the Nasdaq. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Global warming: a plague for humanity?

Cracking the Code

MARCH 30, 2007

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Global Technical Review Europe

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Cracking The Code: VC lifestyle

Cracking the Code

JANUARY 5, 2007

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Betting on the right guy

Cracking the Code

DECEMBER 16, 2006

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Venture Capital Technical Review Europe

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Twitter Link Roundup #197 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

SEPTEMBER 26, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. 15u5zHF.

Social Media Small Business Design Media

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Cracking The Code: Get your own helicopter for $50!

Cracking the Code

FEBRUARY 12, 2007

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Best Venture and Technology Podcasts for 2007

Cracking the Code

DECEMBER 28, 2006

Here is the short list for your 2007 travel time: Wall Street Journal Tech News Briefing: My daily starter - a five minutes overview of the latest technology news and trends plus a rundown on technology stocks on the move MarketWatch Morning Stock Talk : A 5mn snapshot of how the stock market is doing CNET Daily Tech News : The daily news from CNET.

Software Review

Software Review Technical Review Technology San Francisco

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Cracking The Code: Zune vs. Ipod

Cracking the Code

DECEMBER 7, 2006

Is the Zune going to dent Apples disproportionate share of the online music market? Labels: anecdotes , sales and marketing. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Zune vs. Ipod. at 5:19 PM.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Don't click on this link!

Cracking the Code

APRIL 18, 2007

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Cracking the SMB code

Cracking the Code

DECEMBER 2, 2006

If you would ask me what part of the market is most underserved by technology companies today, Id tell you its small and medium sized business. Labels: sales and marketing , Small and medium businesses , software. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr.

Software Review

Software Review Technical Review Europe Software

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A Path to the Minimum Viable Product

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. He came up with the concept to simply the search for product/market fit by using an MVP Tree.

Product

Product Viral Channel San Francisco

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Cracking The Code: Happy New Year 2008!

Cracking the Code

JANUARY 28, 2008

Online marketing has revolutionized consumer marketing by providing a clear return on each dollar spent and making the marketer accountable for results. Online marketing changed it. Want to be the best marketer on earth? Portfolio. (3). sales and marketing. (10). Watch this! anecdotes. (13).

Software Review

Software Review Technical Review Los Angeles Europe

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

DECEMBER 9, 2006

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

JANUARY 22, 2009

Labels: SaaS , sales and marketing. Zaki Usman Director of Marketing www.Severa.com. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing.

Software Review

Software Review Clawback Sales Salary

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Cracking The Code: Why I disagree with Tony Zingale on the future.

Cracking the Code

DECEMBER 16, 2006

I think he must have been biased by the infrastructure view of Mercury/HP, which admitedly will not be a SaaS early adopter market for many reasons. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. 8:37 PM. . anecdotes. (13). Cloud Computing. (1). internet. (6).

Software Review

Software Review Silicon Valley Technical Review Software

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Cracking The Code: "10 Things Every CEO Needs to Know About.

Cracking the Code

MAY 25, 2010

One of his secret: "Incentivize your marketing team on sales not leads" Jeff Jordan, CEO of OpenTable speaking about his IPO process: " Build relationships with key public investors 2-3 years before going public (Morgan Stanley, Fidelity and T. Labels: design , internet , sales and marketing. Portfolio. (3). at 5:39 PM.

Software Review

Software Review Cloud IPO Jordan

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Measuring sales and marketing effectiveness of SaaS companies

Cracking the Code

MARCH 10, 2008

Measuring sales and marketing effectiveness of SaaS companies. For companies with short implementation cycle (like e-mail marketing), then the revenue can be recognized in the same quarter and therefore the formula should be calculated with the S&M cost from the quarter N, not (N-1) for the same reason. Portfolio. (3).

Sales

Sales Software Review Marketing Technical Review

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Cracking The Code: One order a day.

Cracking the Code

MARCH 10, 2008

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. Want to become the best marketer on earth?

Software Review

Software Review Technical Review Venture Capital Cloud

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Cracking The Code: iPhone, Apple TV and more from Mac World

Cracking the Code

JANUARY 10, 2007

Apparently not if you trust the stock market. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In.

Software Review

Software Review Technical Review Video Europe