The Next Web
JANUARY 15, 2014
Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. It went viral shortly after, but let’s back up. There’s never a guarantee that something will go viral, but there are ways to stack the deck so the chances increase. Len Kendall is the founder of CentUp.
Cracking the Code
MARCH 23, 2007
Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Portfolio. (3). Impact of the recession on SaaS Sales&Marketing pr. anecdotes. (13). internet.
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ReadWriteStart
APRIL 4, 2023
A campaign should only be used if your product has a “viral” quality to it. Nonetheless, a successful crowdfunding campaign might act as a portfolio to show to potential investors. The crowdfunding act itself becomes a marketing strategy. The interest in it is quantifiable, proof that there is interest in the idea.
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. You Manage What you Measure. How many through SEM?
Cracking the Code
JANUARY 16, 2012
Portfolio. (3). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2).
Cracking the Code
AUGUST 3, 2011
Portfolio. (3). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2).
Cracking the Code
FEBRUARY 23, 2011
Portfolio. (3). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2).
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