Marketing, PR, Valuation and Viral - StartUpRoar

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Labels: internet , sales and marketing. SaaS 13 Index Valuation. at 7:13 PM.

Software Review

Software Review Viral Media Marketing

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? market cap or even Salesforce at $17.5B SaaS 13 Index Valuation.

Software Review

Software Review Technical Review Valuation Europe

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco CPA SEM CTO Hire

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

JANUARY 16, 2012

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Europe Technical Review Spain

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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

AUGUST 3, 2011

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Europe Technical Review Search

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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

NOVEMBER 7, 2010

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review Europe Cloud

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Cracking The Code: Made to Stick!

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review

Software Review Technical Review Viral Europe

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Cracking The Code: A funny perspective on Google innovation.

Cracking the Code

FEBRUARY 24, 2010

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Happy New Year 2010!

Cracking the Code

JANUARY 14, 2010

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Laughing Out (c)Loud

Cracking the Code

OCTOBER 8, 2009

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Cloud Technical Review Venture Capital

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Cracking The Code: Apple Introduces Revolutionary New Laptop.

Cracking the Code

JANUARY 7, 2009

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Hard times.

Cracking the Code

OCTOBER 27, 2008

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: United Breaks Guitar and more!

Cracking the Code

JULY 10, 2009

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review RSS Europe

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition Cost Customer Entrepreneur

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Cracking The Code: Cloudonomics and 2010 Planning for your.

Cracking the Code

DECEMBER 1, 2009

Labels: Cloud Computing , SaaS , sales and marketing. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Posted by Philippe Botteri.

Software Review

Software Review Technical Review Cloud Europe

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Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

NOVEMBER 10, 2009

After Google buying Postini, the SaaS M&A market continues to be full of surprises. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa.

Software Review

Software Review Technical Review IPO Cloud

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

OCTOBER 9, 2009

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. at 6:14 PM.

Software Review

Software Review Technical Review Cloud Europe

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New Rules for the New Internet Bubble

Steve Blank

MARCH 18, 2011

The signals are loud and clear : seed and late stage valuations are getting frothy and wacky, and hiring talent in Silicon Valley is the toughest it has been since the dot.com bubble. They taught you about customers, markets and profits. The goals were “first mover advantage,” “grab market share” and “get big fast.” Carpe Diem.

Internet IPO Silicon Valley Agile

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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. His firm has worked with companies like Warby Parker, lululemon, Oscar, and more.

Seed Stage Conversion Startup PR

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

MARCH 12, 2010

range where you would expect companies to start pumping more investment in sales and marketing to drive growth 3) Focus on profitability It is interesting to see that the improving sales and marketing productivity is not pushing companies to be more optimistic on their top line but on their bottom line. SaaS 13 Index Valuation.

Software Review

Software Review Technical Review Cloud Forecast

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Cracking The Code: Bessemer Venture Partners Expands BVP VII.

Cracking the Code

FEBRUARY 27, 2009

Great companies have been founded during downturns and Bessemer sees a lot of investment opportunity in the current market environment," said Ed Colloton, Chief Operating Officer of Bessemer Venture Partners. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10).

Software Review

Software Review Partner United States Venture Capital

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

As the first segment to emerge in scale and the most application oriented, SaaS has lead the market to date with the largest market size, highest gross margins, and highest per-seat pricing. 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review

Software Review Cloud Technical Review Sales Cycle

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

NOVEMBER 13, 2008

The fact that SaaS valuations are being more affected by the downturn than the Nasdaq can be surprising given the supposed resiliency of the SaaS model (recurring revenues) but it translates the public investors belief that SMB software spend is going to be hit very hard by this recession. How long will the downturn last?

Software Review

Software Review Technical Review Valuation Portfolio

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Cracking The Code: Launch of the SaaS 13 Index!

Cracking the Code

FEBRUARY 25, 2008

How are public SaaS companies doing in such a volatile market? To answer this question, I have created the SaaS 13 Index, defined as the sum of the market cap of the 13 pure SaaS vendors quoted on the Nasdaq. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, February 12, 2007. on a scale of 1-4).

Software Review

Software Review SEM Marketing Las Vegas

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Cracking The Code: Global warming: a plague for humanity?

Cracking the Code

MARCH 30, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Global Technical Review Europe

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Cracking The Code: VC lifestyle

Cracking the Code

JANUARY 5, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Betting on the right guy

Cracking the Code

DECEMBER 16, 2006

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Venture Capital Technical Review Europe

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Cracking The Code: Get your own helicopter for $50!

Cracking the Code

FEBRUARY 12, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Best Venture and Technology Podcasts for 2007

Cracking the Code

DECEMBER 28, 2006

Here is the short list for your 2007 travel time: Wall Street Journal Tech News Briefing: My daily starter - a five minutes overview of the latest technology news and trends plus a rundown on technology stocks on the move MarketWatch Morning Stock Talk : A 5mn snapshot of how the stock market is doing CNET Daily Tech News : The daily news from CNET.

Software Review

Software Review Technical Review Technology San Francisco

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Cracking The Code: Zune vs. Ipod

Cracking the Code

DECEMBER 7, 2006

Is the Zune going to dent Apples disproportionate share of the online music market? Labels: anecdotes , sales and marketing. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. at 5:19 PM.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Don't click on this link!

Cracking the Code

APRIL 18, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Cracking the SMB code

Cracking the Code

DECEMBER 2, 2006

If you would ask me what part of the market is most underserved by technology companies today, Id tell you its small and medium sized business. Labels: sales and marketing , Small and medium businesses , software. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10).

Software Review

Software Review Technical Review Europe Software

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Cracking The Code: Happy New Year 2008!

Cracking the Code

JANUARY 28, 2008

Online marketing has revolutionized consumer marketing by providing a clear return on each dollar spent and making the marketer accountable for results. Online marketing changed it. Want to be the best marketer on earth? Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation.

Software Review

Software Review Technical Review Los Angeles Europe

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

JANUARY 22, 2009

Labels: SaaS , sales and marketing. Zaki Usman Director of Marketing www.Severa.com. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa.

Software Review

Software Review Clawback Sales Salary

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

DECEMBER 9, 2006

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Why I disagree with Tony Zingale on the future.

Cracking the Code

DECEMBER 16, 2006

I think he must have been biased by the infrastructure view of Mercury/HP, which admitedly will not be a SaaS early adopter market for many reasons. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). 8:37 PM. . My Investments. CornerstoneOnDemand. anecdotes. (13).

Software Review

Software Review Silicon Valley Technical Review Software

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Twitter Link Roundup #268 – Pristine Resources for Small Business, Startups, and Design!

crowdSPRING Blog

MAY 8, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! The Illusion of Product/Market Fit for SaaS Companies – buff.ly/1dPLqGE. Valuation As A Scorecard – buff.ly/1F0CUyC.

Small Business Design Social Media Startup

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Cracking The Code: "10 Things Every CEO Needs to Know About.

Cracking the Code

MAY 25, 2010

One of his secret: "Incentivize your marketing team on sales not leads" Jeff Jordan, CEO of OpenTable speaking about his IPO process: " Build relationships with key public investors 2-3 years before going public (Morgan Stanley, Fidelity and T. Labels: design , internet , sales and marketing. SaaS 13 Index Valuation. at 5:39 PM.

Software Review

Software Review Cloud IPO Jordan

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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. A huge untapped market opportunity.?. Never, ever, choose your investors based on valuation.

Technical Review

Technical Review Technology Software Review Valuation

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Measuring sales and marketing effectiveness of SaaS companies

Cracking the Code

MARCH 10, 2008

Measuring sales and marketing effectiveness of SaaS companies. For companies with short implementation cycle (like e-mail marketing), then the revenue can be recognized in the same quarter and therefore the formula should be calculated with the S&M cost from the quarter N, not (N-1) for the same reason. SaaS 13 Index Valuation.

Sales

Sales Software Review Marketing Technical Review

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Cracking The Code: iPhone, Apple TV and more from Mac World

Cracking the Code

JANUARY 10, 2007

Apparently not if you trust the stock market. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. My Investments. CornerstoneOnDemand.

Software Review

Software Review Technical Review Video Europe

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Cracking The Code: One order a day.

Cracking the Code

MARCH 10, 2008

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review Venture Capital Cloud

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Cracking The Code: How to fish a salmon

Cracking the Code

JULY 6, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. My Investments. anecdotes. (13).

Software Review

Software Review Technical Review Europe Venture Capital