Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Viral 238

Viral Cost Marketing SEM 238

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

NOVEMBER 27, 2011

Blogs composed of video clips are called “vlogs.” Social media marketing. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. No SEM plan means you are missing a huge marketing opportunity. Viral marketing.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth.

Viral 225

Viral Marketing SEM Startup 225

Startup Professionals Musings

OCTOBER 30, 2010

Blogs composed of video clips are called “vlogs.” Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. No SEM plan means you are missing a huge marketing opportunity. Streaming video. Viral marketing. Social networks.

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Viral 141

Viral Cost Marketing SEM 141

YoungUpstarts

MAY 11, 2016

By Bill Glenn, Vice President of Marketing at Rightside. While the nuts and bolts of their business may still live on their primary website, content like blogs, video, photos, and other social media are almost always hosted somewhere else. New opportunities for website marketing campaigns and strategies become possible.

SEM 100

SEM Los Angeles Software Review Naming 100

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. ” So Ethan went to work as a product manager at Google Video. I wanted them to have a market lead before others could try and build what Ethan was working on. We will stay in LA and then Southern California before branching out into our 2nd & 3rd markets.

Southern California 359

Southern California San Francisco CTO Hire SEM 359

crowdSPRING Blog

JULY 27, 2010

Today, we’ll cover web design marketing best practices and tips for small business. A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. and tips for buyers looking for logo design. Consider Site Load Times.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Today, we’ll cover web design marketing best practices and tips for small business. A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. and tips for buyers looking for logo design. Consider Site Load Times.

Small Business 122

Small Business Web Design Marketing 122

YoungUpstarts

JUNE 9, 2013

Social media marketing is probably the most heavily written management topic on the planet. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. An example is seen below: Courtesy of DragonSearch Marketing.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. An Overview of Common Digital Marketing Channels. Marketers spend a ton of money on search ads, and as you can assume, Google owns a large part of the market.

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Viral 120

Viral Lead Generation Customer SEM 120

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Now the VP of Marketing starts sweating.

Customer Development 228

Customer Development Developer Customer Silicon Valley 228

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. We have made 5 online video investments in total – some we will talk about later this year.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

This is going to be BIG.

FEBRUARY 26, 2010

Check out the highly entertaining front page video.) Online Marketing Director, Knewton - New York, NY "I am 15. Today, Knewton delivers test prep courses for the GMAT, LSAT, and SAT that bring the brightest and most experienced teachers directly to students worldwide via a live and on-demand online video classroom.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

SEPTEMBER 10, 2018

Here are two of the reasons we were not accepted: The market strategy is not clear. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. The market strategy made complete sense to me and my team members.

Programming 124

Programming Chile B2B B2C 124

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Like user personas, funnels, or any other marketing heuristics we’ve come up with, they aren’t 100% true to reality. As such, no two journey maps are exactly the same.

Customer 130

Customer Channel Design Retention 130

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Enterprise SEM. In House Search Marketing. Search Marketing Toolbox. Video: What is SEO? Overview: What Is SEM? SEM Columns. Our SEM Events. What is Social Media Marketing. How To: Social Media Marketing. Social Media Marketing Library. PRO Library.

SEO 54

SEO SEM Social Media Search 54

crowdSPRING Blog

MAY 1, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Online Marketing. Email Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Apr-15: Head of Marketing (growth team). Lean marketing. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

APRIL 30, 2009

Maybe It’s Me When I got to the SuperMac, our Marketing Communications group told me about our “award-winning&# retail packaging for our graphics boards. Her packaging class was so good that we sent every new marketer at SuperMac to take it. Yet when I saw our retail package, I was confused. Worry about the sales results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

SEPTEMBER 15, 2008

My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. Eric -- I was very impressed by your two part video series, which rarely occurs these days. Labels: customer development , lean startup 8comments: Amy said. Expo SF (May.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

mashable.com

MAY 28, 2010

A tech Startup OTOH may find themselves having to pivot as new players and innovation come into their market. Personally I feel the 'convey meaning but are made up words' approach are a marketing nightmare. It depends on how complex your *written* marketing strategy plan (you have one, right?) My company name is forever!

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

SEPTEMBER 7, 2008

Thank you very much for the video. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Sure, Id be delighted to. Expo SF (May. Want to learn more about me?

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Startup Lessons Learned

SEPTEMBER 2, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Feld Thoughts

SEPTEMBER 16, 2010

The real secret is out – Big Red Scarves has been using Trada for their search engine marketing campaigns. I should have been able to figure it out from the previous videos on the Internets staring Niel Robertson and Seth Levine , but I guess I missed them because I was too busy sheering sheep and cleaning off my sneakers.

SEM 109

SEM Campaign Internet Engineer 109