Startup Professionals Musings

MAY 12, 2021

Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative. Build a marketing plan with deliverables and metrics. It works in fashion, real estate, and certainly in the technical world.

Las Vegas 385

Las Vegas Matching Marketing Social Media 385

The Next Web

DECEMBER 4, 2013

Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener.

Social Media 158

Social Media Media Viral Startup 158

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Match your office, facilities and computer equipment to the size of the staff you have today, and intend to have in the next six months. Tackling most of the support tasks yourself.

Burn Rate 223

Burn Rate Hockey Stick Startup Salary 223

VC Cafe

MARCH 1, 2024

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Startups provide introductions and Tony and fellow panelists provide feedback in real-time.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

ConversionXL

SEPTEMBER 20, 2021

In both respects, you need to understand if your content and paid media efforts are performing. As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement. There are four key reporting areas within YouTube Analytics: Overview Reach Engagement Audience.

Analytics 134

Analytics Metrics Channel Video 134

crowdSPRING Blog

NOVEMBER 1, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

JANUARY 30, 2013

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. Wrong metric. Black Friday data.

Social Media 134

Social Media Sales Media Social Network 134

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 199

Social Media Media Analytics Viral 199

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Match your office, facilities and computer equipment to the size of the staff you have today, and intend to have in the next six months. Tackling most of the support tasks yourself.

Burn Rate 262

Burn Rate Hockey Stick Entrepreneur Salary 262

Hearpreneur

OCTOBER 25, 2023

The first step is to have a domain name that matches your business name. Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us. A website is a digital storefront for customers to order and place products in their online shopping cart.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

Mucker Lab

JULY 11, 2023

Understanding the Search Engine Results Page (SERP) A good way to think about search is essentially as roadmaps drawn by targeted keywords, which branches outward to create intersections that become digital real estate - websites, media, ads, and more. SEO Meta Tags What keywords would you like Google to rank for your digital property?

SEO 78

SEO Technical Review HTML Software Review 78

SoCal CTO

AUGUST 4, 2011

Where’s the mystery (see Matching Algorithm )? What are your key Startup Metrics ? Do you need to process user-contributed media? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Administrators?

Developer 396

Developer Founder Viral Oauth 396

Startup Professionals Musings

FEBRUARY 24, 2017

Use visibility and social media to pull clients in. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation. The days of a hardworking introvert hiding in the back room are gone. Don’t forget seminars and events.

Differentiation 141

Differentiation SBA Social Media Dividend 141

SoCal CTO

AUGUST 4, 2011

Where’s the mystery (see Matching Algorithm )? What are your key Startup Metrics ? Do you need to process user-contributed media? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Administrators?

Developer 384

Developer Founder Viral Oauth 384

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Scan for unmet needs to match new products. Establish and evaluate metrics at multiple levels.

Marketing 405

Marketing Flash Social Media Metrics 405

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

FEBRUARY 23, 2018

Promote yourself with a title to match your expertise. Use social media for more visibility. Adopt a project-based revenue model with metrics. Adopt a project-based revenue model with metrics. Simply defining yourself as a marketing specialist, designer, or project leader minimizes the stigma of the consultant role.

Silicon Valley 140

Silicon Valley Social Media Software Review Leadership 140

Occam's Razor

MARCH 23, 2021

Paid Media. Owned Media. This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The Minerva Check is a collection of media plan minimums required for success. Ad unit types.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Up and Running

JULY 6, 2021

Google uses meta information to match keyword information to user’s search queries. You can also access Google Analytics to see if the dip came from organic search, paid search, or social media. Page speed affects user’s experience — and Google’s recent Page Experience update covers this very metric under the Core Web Vitals.

Software Review 104

Software Review Small Business Algorithm SEO 104

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. The possibilities are endless.

Marketing 333

Marketing Revenue Matching Viral 333

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Match your office, facilities and computer equipment to the size of the staff you have today, and intend to have in the next six months. Tackling most of the support tasks yourself.

Burn Rate 120

Burn Rate Hockey Stick Startup Salary 120

Startup Professionals Musings

DECEMBER 14, 2013

Debate and adjust your offering to better match what customers want. Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Don’t start from how you want to sell.

Revenue 263

Revenue Startup Technical Review Business Model 263

ConversionXL

AUGUST 11, 2021

This might include things like: Website Social media banners and content Newsletters Digital and traditional media advertising Naming rights of a building Event sponsorship Speaking opportunities Exhibitor opportunities Access to influencers. This will help sponsors quickly identify if your audience matches their target market.

Audience 139

Audience Social Media Email Ruby 139

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

APRIL 7, 2017

Debate and adjust your offering to better match what customers want. Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase.

Small Business 147

Small Business Revenue Technical Review Business Model 147

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

TechEmpower

OCTOBER 9, 2023

Rather than matching exact terms and requiring specific field values as inputs, it interprets and understands user queries, pinpointing the desired types or categories. One of the most compelling features of LLM-driven search is its ability to perform "fuzzy" searches as opposed to the rigid keyword match approach of traditional systems.

Artificial Inteligence 346

Artificial Inteligence Generative AI Search Database 346

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Technical Cofounder Southern California Los Angeles 150

ConversionXL

OCTOBER 14, 2021

Does your messaging at each touchpoint match customer intent? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Brand momentum is a brand tracking metric that walks the line between qualitative and quantitative. Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

SoCal CTO

MARCH 9, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Steve Blank

MARCH 31, 2014

It’s worth noting that everything from the Internet, to electric cars, genomic sequencing, mobile apps, and social media — were pioneered by startups, not existing companies. Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO.

Private Equity 325

Private Equity Metrics China Intellectual Property 325

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Search Engineer 150

SoCal CTO

MARCH 13, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Internet 150

SoCal CTO

FEBRUARY 28, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Mobile 150

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150