Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing].

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

OCTOBER 10, 2013

10 Practical Uses for Landing Pages written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: RayMorris1 via photopin cc. Use a landing page in every ad, PPC or offline, to lead people to a place to get more info. revenue, visit duration, bounce rate).

PPC 73

PPC Social Media Metrics Curation 73

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue.

Customer 98

Customer Marketing Channel Acquisition 98

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. We have thousands of affiliates who generate over six figures in revenue each month. As a small business, you also have to choose your software carefully and focus only on channels with measurable results.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

FEBRUARY 5, 2013

If you help small businesses figure out how to take advantage of LinkedIn, go where small businesses are. This GA custom report will show you visits per source along with revenue and visit value data. The best traffic source is… … wherever your ideal customers hang out! You get the point.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Occam's Razor

FEBRUARY 25, 2013

What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people? It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). Isn't it amazing?

Analytics 142

Analytics DC Web Revenue 142

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. Want to use a real powerhouse tool to reach new customers and monumentally grow your business?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to be hire marketers. That should provide any business with a solid shot at connecting with their market.

Social Media 48

Social Media Marketing Analytics Audience 48

crowdSPRING Blog

APRIL 6, 2015

Most small businesses and startups follow some version of this rational approach to operating and marketing a business. But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. Small Business and Startups: End-of-Year Mishegoss, 2013!

Metrics 48

Metrics CPA Lean Marketing 48

ReadWriteStart

FEBRUARY 25, 2020

Contrary to what you might assume, digital marketing is not just for big firms and businesses. Small businesses and, indeed, startups can leverage the power of digital channels to build their brands, get leads , and reach more of their target audience. Email marketing, SEO or PPC campaigns can cost very little to launch and run.

Marketing 158

Marketing Early Stage Startup PPC 158

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

DECEMBER 2, 2015

So think in this order: Define your business objectives. Define your target metrics. If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). We’ll measure this using (data metric). PPC/SEM campaign. Source type.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. This small shift in mindset has forever changed the way I think about and approach marketing. .” ” It was an aha moment… optimize for more revenue , not more conversions. It brings them all together. vs. 600 leads captured x 0.65

Analytics 128

Analytics PPC eCommerce Conversion 128