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Small Business Metrics to Track: Measuring Success The Right Way

Duct Tape Marketing

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? Many entrepreneurs and small business owners operate by gut feel, but that's not a reliable gauge of actual success.

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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Many, however, don’t know how to take their small business to the next level. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Productivity ratios can be applied to almost any aspect of your business. Size of gross margin.

Metrics 252
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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Sabrina Parsons, ‘Small Business Owners, Start Tracking Your Financial Metrics’

Up and Running

For many small business owners – especially those who have turned a passion or hobby into a business – tracking metrics and numbers is a chore. If you’re not keeping up-to-date records of the money flowing in and out of your business, you could be in for trouble. Why manage by metrics?

Metrics 106
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5 Steps On The Success Path For Every Small Business

Startup Professionals Musings

Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Build and deploy a revenue growth action plan. Include planned measurements and metrics. The Internet and smartphones have changed everything.

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What fractional CMOs can do for small businesses

Duct Tape Marketing

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. Want to grow your business and position your brand for success? But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Define relevant metrics and measure.