Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. That is what finances rapid growth.
Steve Blank
SEPTEMBER 5, 2018
Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Some have labeled this period as irrational exuberance.
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crowdSPRING Blog
NOVEMBER 1, 2013
Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. But a nearly $4 billion valuation? Good whitepaper on advertising measurement metrics – crowdspring.co/HsVIMR.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
Cracking the Code
FEBRUARY 23, 2011
Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. My Investments.
Cracking the Code
JANUARY 16, 2012
Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition).
ConversionXL
AUGUST 11, 2021
A sponsorship strategy should cover five areas: Assets Audience data Asset valuation Activations Market identification. Asset valuation. PR Week does this in a Twitter poll. An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc. What do they dislike?
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