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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 76
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Here's a summary of the case study presented: 1. Client posted a video of a soon to be released product on their Facebook brand page. Metrics are a problem.

Metrics 165
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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167
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Everything You Need To Know About Creating Killer Explainer Videos

ConversionXL

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

Video 122
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. The best performing content will include all three styles in one video. Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more.

Channel 129
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How to Establish a Relationship Funnel for Long-Term Business Growth

Up and Running

To boost customer engagement and prepare them so that they can be presented with your offer, which will be the ideal answer to their problem at the ideal time. Make sure you optimize your content (including ads, video, blogs, social media, etc.) So, what metrics can you use to evaluate the performance of your relationship funnel?

Sales 152
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Technology, Innovation, and Modern War – Class 17 – Organizational Design – Safi Bahcall

Steve Blank

The pre-class assignment was to watch Safi’s video about Loonshots. In addition to our speaker, today was presentation prep day for our students’ final papers. A description of their final assignment follows the summary of Safi’s presentation.). Read the transcript of Safi’s entire talk and watch the video below.