Metrics Retention Revenue Valuation 
VC Cafe
OCTOBER 23, 2022
The CEO shared the revenue target for the year at X, and the revenue target for next year at 3X. One of the board members asked a simple question: “Why is revenue our North Star KPI? One of the board members asked a simple question: “Why is revenue our North Star KPI?”
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.
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Steve Blank
FEBRUARY 26, 2020
There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Not all startups need outside investment to grow.
Hearpreneur
SEPTEMBER 27, 2020
While one may see profits as a success, others may view it as customer satisfaction, employee retention, or innovation. For example, are you measuring revenue growth, or profitability? A business can be highly successful revenue-wise this year, by leveraging things that will come back to your organization’s bottom line next year.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 16, 2014
Still… Now Slack has been valued at over a billion dollars, less than a year after launch, every month adding more than a million dollars of annual recurring revenue. What does it actually mean that metric X is better than average and metric Y is below? “It’s not fair,” we all said to ourselves.
David Teten
AUGUST 6, 2015
financial statement summaries, valuation analysis, ratio analysis, etc.) More reasonable: a company with a direct sales model may drive revenue growth based on the number of productive sales reps and a quota, with a target that is higher over time. once a model has been finalized. 12) Design for printing. 16) Cash is king.
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