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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. For Twitter average order value was $190 with 8% of total sales and 11% of total clicks. Wrong metric. Black Friday data.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102
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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) LTV/CAC – Understanding the golden metric. Segmenting CAC to prioritize channels.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

Some 74% of optimizers with a structured approach to conversion also claim improved sales. Define your target metrics. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. We’ll measure this using (data metric). They’re a waste of time and traffic.

Analytics 127
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A Proven UX Research Process to Redesign Your Website

ConversionXL

Marketing, product, sales, and operations. Is it higher usability metrics, like task completion and conversions, or something beyond analytics, like revenue? And because the process is essentially a best practice review, it should be considered exploratory research to point you in the right direction for quantitative evaluations.

Design 131
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Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

There are things you can get for sales force if you use salesforce.com. First of all, the enterprise level processes and the one like you described, where there is one or two people just trying to do basic sales with Highrise, extremely different context that they operate in, and different price points, by the way.

Widget 204