YoungUpstarts

JULY 22, 2011

You’ll find content categorized into different topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

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Aggregator Curation Widget Angel Investor 170

Steve Blank

MARCH 11, 2015

I just spent a day working with Bob, the Chief Innovation Officer of a very smart large company I’ll call Acme Widgets. They’ve figured out the revenue model (subscription, license, direct sale, etc.) There are financial metrics (Return on Investment, Hurdle Rate, etc.) Bob summarized Acme’s impediments to innovation. “At

Widget 120

Widget Lean Business Model Metrics 120

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. Startup Lessons Learned - the Conference (April 23.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) LTV/CAC – Understanding the golden metric. Segmenting CAC to prioritize channels.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

YoungUpstarts

MARCH 8, 2012

For example, if you’re at the beginning of a simple campaign and you’re just trying to get a general idea of whether that campaign is working or not, and that’s all you’re concerned about, there’s no need to overload yourself with a dashboard full of widgets telling you all sorts of extraneous information.

Marketing 160

Marketing Conversion Ratio Widget Forecast 160

www.ere.net

JULY 15, 2012

Common reason for failure: no metric or feedback mechanism to measure the percentage of applications that were routed to the wrong job. Common reason for failure: the absence of a metric or feedback mechanism to measure the percentage of applications that were misclassified or that advanced without meeting minimum standards.

Hiring 57

Hiring Metrics Search Widget 57

The Next Web

FEBRUARY 27, 2014

A next generation biotech business would get priced at a higher valuation than yet another family diner or widget manufacturer. If there are no earnings yet, with your business plowing profits into long term growth, then revenue multiples or some other metric would be used. Related to the above is the industry in which you operate.

Valuation 167

Valuation Forecast Seed Stage .Net 167

A Smart Bear: Startups and Marketing for Geeks

APRIL 11, 2011

You need a sale today. Don’t worry (right now) about widgets and RSS and fancy formatting and clever pictures. Writing is hard and takes longer than you think it ought. And even if the blog works, the experts say you won’t be able to measure its effect, and it will probably take years to come to fruition.

Widget 268

Widget Social Media Software RSS 268

Duct Tape Marketing

NOVEMBER 19, 2012

You can use Google Custom Search or the WordPress search widget. One way to track increases is to look at your current averages for these two metrics and create goals for each that are slightly above your current average. Adding search functionality to your site has become a fairly common and useful practice. If You Liked This Post. :

Analytics 73

Analytics Widget Search Green 73

Duct Tape Marketing

JUNE 7, 2015

You could have all of the website visits in the world, but unless you have an opportunity to nurture those leads and convert sales, those metrics are just hollow numbers that may not affect your bottom line. Your website is powerful, but you can lose business if you can’t use it to gather leads and close sales.

Lead Generation 28

Lead Generation Widget Curation Email 28

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

There are things you can get for sales force if you use salesforce.com. First of all, the enterprise level processes and the one like you described, where there is one or two people just trying to do basic sales with Highrise, extremely different context that they operate in, and different price points, by the way.

Widget 204

Widget Cofounder Technical Review Software Review 204

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JANUARY 9, 2019

Marketing, product, sales, and operations. Is it higher usability metrics, like task completion and conversions, or something beyond analytics, like revenue? Test each iteration of your design and compare the results to the baseline metrics you established on your first run. Important usability metrics include: Completion Rate.

Design 131

Design Software Review Audio Technical Review 131

ConversionXL

DECEMBER 13, 2022

Some 74% of optimizers with a structured approach to conversion also claim improved sales. Define your target metrics. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. We’ll measure this using (data metric). They’re a waste of time and traffic.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MAY 29, 2014

It’s too bad that Cornerstone Pub & Grill doesn’t use any kind of online ordering system, because with this 70% scroll depth as a baseline, they could conduct tests to see if adding elements to the page might simultaneously increase sales, without negatively impacting the amount of people scroll to the bottom. Visiting the FAQ area.

Conversion 113

Conversion Analytics Metrics Vermont 113

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

MARCH 1, 2016

Effective CO strategies turn passive browsing from existing website traffic into an interactive personal experience with more leads, sales and profits.”. Most believed it to be an emphasis on improving business metrics through a structured optimization process. But Isn’t Design Metrically Opposed? We do not need more analytics.

Conversion 48

Conversion Metrics Analytics Design 48

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Percentage of purchases: To succeed, online businesses that sell goods through their websites depend on sales.

SEO 183

SEO Social Media Search Campaign 183

ConversionXL

MAY 29, 2014

It’s too bad that Cornerstone Pub & Grill doesn’t use any kind of online ordering system, because with this 70% scroll depth as a baseline, they could conduct tests to see if adding elements to the page might simultaneously increase sales, without negatively impacting the amount of people scroll to the bottom. Visiting the FAQ area.

Conversion 62

Conversion Analytics Metrics Vermont 62

Up and Running

JUNE 21, 2017

You can further “educate” your Google Analytics metrics by using UTM parameters on your links. You hardly ever need to look at user-specific data, but having that data available is fundamental to truly understand your metrics at scale. Read more about tracking metrics for a SaaS business here.

Marketing 98

Marketing Analytics Campaign Metrics 98

Duct Tape Marketing

JULY 21, 2017

Using these metrics you can cover every side of your social reputation management plan, all from a single dashboard. Cyfe is not just for brand alerts: It can be set up to monitor almost anything under the sun, including your expenses, sales and customer support teams and more. Tweetdeck: Engage with Brand Mentions on Twitter.

Social Media 74

Social Media Reputation Widget Search 74

Steve Blank

NOVEMBER 30, 2009

Little Indians and Big Indians At MIPS Computers , my second semiconductor company, I was the VP of Marketing and defacto head of Sales. reminds us that Customer Development is not just collecting web metrics and it’s not about focus groups. I’m currently developing a widget product for e-retailers to make shopping social.

Customer Development 283

Customer Development Developer Customer Silicon Valley 283

ConversionXL

AUGUST 15, 2017

Direct sales. Once you do have a significant amount of traffic coming in (the number can vary, but a good ball park is when you hit 10k visits per month), then you can move on to the other metrics – like leads, conversion rate, and revenue. ref=emailcampaign”, so you know the sale came from your email. Leads generated.

Marketing 126

Marketing Analytics Conversion SEO 126

ConversionXL

AUGUST 15, 2017

Direct sales. Once you do have a significant amount of traffic coming in (the number can vary, but a good ball park is when you hit 10k visits per month), then you can move on to the other metrics – like leads, conversion rate, and revenue. ref=emailcampaign”, so you know the sale came from your email. Leads generated.

Marketing 92

Marketing Analytics Conversion SEO 92

ConversionXL

DECEMBER 2, 2015

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Define your target metrics. This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.).

Technical Review 48

Technical Review Analytics Framework Software Review 48

www.kalzumeus.com

AUGUST 13, 2012

Well, on the surface it appears to align price with customer success (bigger customers pay more money), it gives you the excuse to have really fun widgets on your pricing page, and it seems to offer low-cost entry options which then scale to the moon. Sales: Unchanged. Why do geeks love this sort of pricing? Recent Posts.

Revenue 62

Revenue Distribution Software Non-Compete 62

Duct Tape Marketing

SEPTEMBER 10, 2019

I love looking at cost per account acquired as a key metric to share with potential acquirers. Well, in order to be “bankable,” meaning a company that a bank would lend to, you have to have some of these metrics dialed in. One, product innovation, and two, sales and marketing.

Entrepreneur 49

Entrepreneur Switzerland Revenue Differentiation 49

Duct Tape Marketing

MAY 4, 2023

And, and now breaking it down even further to some of the CFOs who say, well, I'm just all about metrics. And think, oh no, we just need more sales. And, and if, if you think that purpose plays a huge role, if that's a four circle Venn diagram, think of that as purposeful growth right in the middle, all revolving around it.

Kansas City 74

Kansas City Kansas Community LLC 74

Duct Tape Marketing

DECEMBER 5, 2013

According to data from Marketing Metrics , eConsultancy, and Adobe , loyal customers demonstrate conversion rates 5-9 times greater than first-time customers ! For example create questions like: “How do you feel about the quality of Product Widget?”. Slash costs and you may be on your way to an increase in volume of sales.

Customer 67

Customer Widget Social Media Conversion 67

grasshopperherder.com

SEPTEMBER 24, 2011

Unseen Metrics. The same company, didn’t have a system to accurately identify it’s own key metrics. Would you invest in a company that didn’t know it’s own metrics? They could give me some basic figures, but couldn’t show me a chart of how numbers like user engagement were progressing over time.

Sweat Equity 41

Sweat Equity Equity Cofounder Non-Compete 41

Cracking the Code

APRIL 13, 2007

In the 1990s, the only way to get an overview of a product was to attend a seminar or call a sales rep. 4) Sales model: From seasoned sales people to a tiered sales engine To buy, people needs to be comfortable with the product. Basic sales principle. for a demo. This radically change the purchasing process.

Software Review 48

Software Review Internet Software Technical Review 48

ConversionXL

AUGUST 17, 2016

Ultimately, we want to compare these two groups of customers using a common metric – revenue per customer. Write your copy using a helpful customer service tone (don’t make it look like you only care about the sale). And therefore increase your sales. Here are some examples: Company – Acme Widgets.

Campaign 48

Campaign Revenue eCommerce Email 48

blog.expensify.com

APRIL 24, 2012

You’re also living in an anti-Microsoft fantasy land if you think that all things that need to be done can be done with widgets and APIs provided in.Net. For instance, dropping pre-built widgets into WebPages without any understanding of the underlieing technology (HTTP, HTML etc.). March 26, 2011 at 10:22 am. Robert Stanton.

Java 107

Java PHP Software Review Coder 107

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. . There is nothing on sales. Can you add useful resource for generating sales for start-ups.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Agile VC

NOVEMBER 9, 2015

The other tiny portion (1%) comes from sales of hardware, like the tablet stands and POS like cash drawers that some businesses use to process Square payments. This is akin to the product gross profit of an e-commerce company… if Amazon sells a widget for $1 and the cost of goods is $0.60, obviously there’s 40% product gross margin.

IPO 165

IPO .Net Revenue Acquisition 165

Duct Tape Marketing

MAY 25, 2018

So they’ve done things like that for a long time and Gmail also kind of innovated where deliverability is based off engagement metrics. Facebook is using like widgets to collect DII. That’s not the intent of a like widget on a article page or a product page. Oh we’re having a sale in a certain category.

Marketing 64

Marketing Europe Canada Email 64