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7 Approaches To Help You Generate More Referrals

Duct Tape Marketing

3:59] Why people don’t refer businesses they love. [5:23] 8:53] Introduce the idea of referrals in the sales process. [9:58] 89% of them claimed that they had a business that they loved enough, that they would, that they would gladly refer gladly recommend and only 29% of them actually did it. You can trust them.

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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

Campaign name. It’s important to name your campaigns sensibly, especially if you’ll be running a large number of campaigns within your account. Here’s an excellent guide that covers best practices for naming your campaigns. The next step is to name your ad group and choose the right keywords for your ads. Campaign budget.

PPC 100
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The Modern Approach To Account Based Marketing

ConversionXL

When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close. In those days we just called it sales. The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts.

IP 98
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. It became a huge kerfuffle with many VC partners writing to thank me for the post, which exposed those that gave their industry a bad name.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Map out each lifecycle stage and variations, and name each. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Friends referring friends. Dropbox: refer my friends and family – generates a nice personalized email. Offline sale – typically.

Retention 106
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Census data , data from the Centers for Disease Control and Prevention , IMDB , Baseball Reference , and dozens of other publicly available sources provide millions of free data points. Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process.

eCommerce 131
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Account-Based Marketing Software & Tools

ConversionXL

Demandbase cross-references its database to find companies that are a good fit. Personalization is more than changing a headline to match a company name. It takes time to integrate data across platforms, identify new accounts, target them with messaging—and wait for a months-long sales cycle to prove ROI. Image source ).