Seven Reasons Why Customer Reference Programs Fail
YoungUpstarts
OCTOBER 22, 2012
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ Harnessing the power of references and referrals seems like an obvious win. You just can’t half-heartedly paste a few new tactics on top of your current operations and expect advocates to start singing your praises.
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